The Two Marketeers Podcast

Unpacking unboxing

Did you know, just 10% of retailers are doing enough with their packaging to leave a favourable impression on consumers? The Two Marketeers 'unpack' the unboxing experience, an ongoing trend Sean predicts is about to have a HUGE impact this 2020 Holiday season.

 

For reference: 

Video - Unbox Therapy, "Unboxing 100 Apple iPhone 12s"

Article - Readycloud, "UNBOXING EFFECT: CREATING THE “WOW” FACTOR"

Faux-Blown Sensory Experience

The Two Marketeers explore sensory marketing and how brands can forge impactful emotional connections with consumers by appealing to their senses.

For reference: 

Business Insider, "KFC is bringing back its popular fireplace logs that smell like fried chicken"

Forbes, "Why Brands Like McDonald’s And KFC Are Embracing Marketing Gimmicks Like Burger-Scented Candles"

Shopify, "The Science of Smell: How Retailers Can Use Scent Marketing to Influence Shoppers"

Deloitte, "Sonic branding and the rise of voice technology"

Mastercard Sonic Brand

Lindsay's first I-told-you-so [ Episeudo ]

The Two Marketeers follow-up on their predictions for Halloween 2020, sharing exciting surprise & delight moments.

 

For reference: 

Article - Strategy, "McDonald’s delivers Halloween to Canadians"

Avon calling... again!

The Two Marketeers debate Avon's surprising new digital overhaul. Spicy alert, they do not agree.

 

For reference: 

Article - The Drum, "Avon ‘blows the dust off’ its brand after a digital overhaul"