The Two Marketeers Podcast

The Art of Pitching

What makes a pitch actually work? Is it the million-dollar deck? The standing ovation? The sushi chef flown in for extra flair? In this episode, Lindsay Waugh and Sean Patrick get real about the messy, unpredictable, often-theatrical world of marketing pitches.

They’re talking big swings, big personalities, and even bigger questions—like why some of the best pitches don’t win, and why some of the worst ones somehow do. From pitch pressure to pitch prep, pitch theatre to pitch truth, this one’s for anyone who’s ever crafted a killer presentation and still walked away empty-handed.

You’ll hear hot takes on:

• Why being unapologetically you in the room is the ultimate power move

• When pitch theatre helps—and when it totally backfires

• The real reason clients choose agencies (hint: it’s not your process slide)

• What makes a pitch feel more like Survivor than strategy

Whether you’re pitching to win, pitching for fun, or just trying to survive the next RFP—this episode will hit home.

Creative that Lasts

Should You Kill Your Campaign or Build a Brand Platform? 

What makes a campaign stick—for 15 years? In this episode of The Two Marketeers Podcast, marketing strategists Lindsay Waugh and Sean Patrick dive into one of the most iconic creative platforms in modern advertising: Snickers’ “You’re Not You When You’re Hungry.”

They unpack what made this campaign more than just a clever ad—from emotional storytelling and humour to brand consistency, cultural relevance, and performance longevity. Plus, they break down the difference between a campaign and a true creative platform, what it takes to build brand equity over time, and whether “ad wear-out” is even real (spoiler: System1 has thoughts).

If you’re a brand leader, agency partner, or marketer facing tough questions about whether to keep, kill, or evolve your existing creative, this episode is a must-listen.

They cover:

• What actually makes a campaign a creative platform

• Why Snickers’ long-running campaign still works 15 years later

• Emotional branding strategies that rise above commodification

• The myth of ad fatigue and why creative consistency matters

• How to evaluate the ROI of your campaign in a recessionary market

• Fluent devices and how they help build lasting brand value

This episode is great for CMOs, brand managers, strategists, creatives, and anyone trying to figure out if it’s time to refresh—or double down.

What Brands Say About Us - Part 2

In Part 2 of "What Brands Say About Us", co-hosts and marketing strategists Sean Patrick and Lindsay Waugh dig deeper into how our relationships with brands reflect who we are—and how that’s changing in today’s world. From Starbucks and Lululemon to IKEA and No Frills, they explore how political climates, economic realities, and personal values influence brand loyalty and self-expression.

This episode dives into:

• Why some brands feel like trusted friends worth defending

• How consumers balance value brands like Mark’s with luxury splurges

• What Gen Z’s curated “high-low” lifestyle means for marketers

• The myth of the brand “silver bullet” and the importance of test-and-learn

• Why brand leaders need long-term thinking in a short-term world

Whether you’re a strategist, brand builder, or just fascinated by the psychology of branding, this episode offers smart, real talk about what it really takes for a brand to stay relevant and loved.

What Brands Say About Us - Part 1

Why do we really buy what we buy?

In this episode of The Two Marketeers podcast, Sean Patrick and Lindsay Waugh go deep on the messy truth about branding: it’s not just about what brands say—it’s about what they say about you. From badge brands that scream status to “quiet luxury” that whispers exclusivity, the conversation dives into how brands become part of our identity, self-worth, and even our emotional reward system.

Whether it’s your morning Starbucks ritual, the quiet confidence of a Celine bag, or proudly rocking high-low style with Walmart and Warhol, this episode uncovers how brand choices reflect who we are, who we wish we were, and how we want the world to see us.

Expect cultural hot takes, marketing confessions, and insights into:

• The psychology of luxury and quiet branding

• How brand loyalty simplifies decision-making in a world of choice overload

• Why brands act like social currency—from high school to middle age

• What your “value brand” actually says about your taste

And just when it gets comfortable? Lindsay throws in a political curveball that cuts the convo right at the good part. (Don’t worry—Part Two is coming.)

Happy listening, Marketeers!