Episodes
Thursday Feb 22, 2024
Survival of the 'Creativest' - Part 1
Thursday Feb 22, 2024
Thursday Feb 22, 2024
Hello Marketeers! Welcome to the first of a two-part episode where The Two Marketeers podcast co-hosts Sean Patrick and Lindsay Waugh watch and discuss a documentary titled, 'Kill Your Darlings'.
Kill Your Darlings is a documentary film about the world of modern advertising and the creative talent defining it. The film investigates and examines this 150-year-old industry through the eyes of a young female creative and features interviews with advertising legends, creative marketers and new talent in the creative industry.
In true Two Marketeers fashion, Sean and Lindsay have a lively conversation about the current state of the advertising industry and their roles within it. Have a listen and enjoy!
For reference:
Watch 'Kill Your Darlings' on YouTube
Wednesday Feb 07, 2024
When Brands Consider 'What If' Moments
Wednesday Feb 07, 2024
Wednesday Feb 07, 2024
2024... we're bringing new material, bringing new material. Or is Lindsay still as obsessed with granola bars as always!?! Tune in to find out!
This episode of The Two Marketeers Podcast kicks off with Lindsay bringing forward a stat from Amazon that the majority of searches within the platform are product, no brand, first. Which begs the question of how brands influence consumers in the moment of purchase and beyond? That fundamental question then sends Sean and Lindsay back down the brand rabbit hole to debate and discuss the role of brands in today's world and how brands can deliver exceptional consumer experiences when much of the experience appears to be out of their control. Sean raises an even more critical question: what happens when the brand experience goes awry?
Happy listening, Marketeers!
Wednesday Jan 24, 2024
When Creative Becomes Everyone’s Job - Part 2
Wednesday Jan 24, 2024
Wednesday Jan 24, 2024
Welcome to part 2 of the episode, "When Creative Becomes Everyone's Job," where Aleena Mazhar Kuzma, SVP and Managing Director of FUSECreate, joins co-hosts Sean and Lindsay. Part 2 picks up where part 1 left off, with Aleena diving into what it takes to rebrand and launch the new positioning of an agency during the early days of the COVID-19 pandemic.
This episode closes out with Lindsay's burning question. Listen to discover what she was dying to pick Aleena's brain about. Sneak peek, it has to do with the industry obsession, as well as Lindsay's personal obsession, with working with independent agencies. Happy listening!
Wednesday Jan 10, 2024
When Creative Becomes Everyone’s Job - Part 1
Wednesday Jan 10, 2024
Wednesday Jan 10, 2024
The Two Marketeers are kicking off 2024 with a bang and an exceptional guest! In this episode, Aleena Mazhar Kuzma joins co-hosts Sean and Lindsay. Aleena has grown up in the ever-evolving and dynamic advertising and marketing business and now leads FUSE Create, an independent creative agency in Toronto. Her passion for the business surrounds creative problem-solving and working with incredibly smart and talented people, partners and clients. As SVP and Managing Director, Aleena works closely with teams to create work that Turns Heads, fills them with pride, and makes an impact for the brands she works with.
Through the years, Aleena has worked on campaigns that break the status quo for brands like CIBC, Ricola, Hilton, Proximo Spirits, Maple Leaf Foods, and many others. She also sits on the board of People of Colour in Advertising and Marketing (POCAM), working to make the marketing industry a more inclusive space for people of colour.
This conversation is so rich that The Two Marketeers have broken it down into two episodes. Welcome to part one of this two-part episode titled "When Creative Becomes Everyone's Job." Happy listening!