Marketing just got way more interesting...
Episodes
Nov 5, 2020
Nov 5, 2020
39 min
The Two Marketeers dive into the difference between product vs. brand marketing illustrated through Apple's Think Different campaign.
For reference:
Blog: Seth Godin, "define: Brand" // "The brand is a story. But it’s a story about you, not about the brand."
Ad: Volkswagon, "The Force"
Oct 23, 2020
Oct 23, 2020
34 min
The Two Marketeers explore Halloween 2020 - the importance of businesses / brands adapting their strategies as people adapt their celebrations and rituals in COVID times. PLUS, The Two Marketeers' share their favourite Halloween ad campaigns of all time!
For reference:
Article - Think with Google "Canadian companies are finding creative ways to reach Halloween customers"
Article - B&T Magazine "Change Your Plans. Your Audience Already Did"
Fave Halloween Campaigns of All Time:
McDonald's Dracula Fries
Oct 21, 2020
Oct 21, 2020
37 min
The Two Marketeers talk about when marketing got so complicated and how focusing on brand building will be key in 2021.
For reference:
Book: UNTAMED by Glennon Doyle
Blog Post: When Did Marketing Get So Complicated? By Sean Patrick
Article: "2020 is the year marketers re-invest in their brands" By WARC
Oct 8, 2020
Oct 8, 2020
36 min
The Two Marketeers dive into the 'Lipstick Effect' and brands that will weather the storm.
For reference:
Article - Psychology Today: The Lipstick Effect: How Boom or Bust Effects Beauty
Book - MARKETING IN THE GROUNDSWELL by Charlene Li, Josh Bernoff