The Two Marketeers Podcast

Sales vs. Marketing

Sales vs. Marketing: Frenemies or Soulmates?

In this episode of The Two Marketeers Podcast, Sean Patrick and Lindsay Waugh tackle one of the most misunderstood power struggles in business: the ongoing battle (or maybe love affair?) between sales and marketing. With over 30 years of combined experience, these two marketing pros pull back the curtain on what really happens when businesses say they “need marketing” but are actually drowning in sales problems.

From sales enablement myths to the future of marketing as a company-wide mindset, Sean and Lindsay break down the tiers of marketing functions, the role of brand in short- vs. long-term growth, and how to sniff out when a client just isn’t ready to change. Expect real talk, a few spicy truths, and a whole lot of insight for marketers, sales leaders, and anyone tired of the siloed approach to growth.

Whether you’re trying to boost your brand, align your sales and marketing teams, or figure out why your website still isn’t converting, this episode is your no-BS guide to redefining what marketing really means in a sales-driven world.

Going Delulu

Buckle up, Marketeers! In this episode, Sean Patrick and Lindsay Waugh go full delulu—but don’t worry, it’s all in the name of marketing insight. They’re diving into the Gen Z mindset and their go-to coping mechanism: “delulu” (a.k.a. delusional optimism). Inspired by a VML article, they unpack how this generation is flipping reality on its head—not to escape, but to thrive.

Lindsay brings the fire with insights from a TED Talk on “delulu culture,” while Sean keeps it real with a parent’s POV on how his Gen Z kids are navigating the chaos. Together, they explore how escapism has gone from disconnecting to reconnecting—with creativity, social media, and sheer optimism shaping a new reality.

This is a fun, eye-opening ride into generational resilience and the power of a good reframe. Are Sean and Lindsay a little delulu too? Probably. And that might be a good thing. Happy listening!

The Great Thing About a Crisis - Part 2

In part two of The Two Marketeers deep dive into innovation under pressure, Sean and Lindsay hit record on a topic near and dear to their podcasting hearts—how the industry got a full-blown post-pandemic makeover.

When COVID-19 shut the world down, podcasters had two choices: pause or pivot. (Spoiler alert: The Two Marketeers pivoted.) In this episode, they unpack how lockdowns forced podcasting to evolve overnight, ushering in a new era of remote recording, video content, and a whole lot of Zoom-induced chaos.

From the scrappy rise of virtual recording setups to how listener habits shifted during endless lockdowns, they explore how podcasting adapted to a world in flux. And let’s not forget the video boom—was it a natural evolution or just a necessary evil in the age of social? Plus, they tackle the fine (and sometimes blurry) line between creativity and innovation, proving that constraints don’t kill creativity—they fuel it.

Whether you’re a seasoned podcaster, a marketer thinking about podcasting for your brand, or just fascinated by how people make magic out of mayhem, this one’s for you. Tune in as The Two Marketeers prove—yet again—that constraints don’t kill creativity. They fuel it.

Press play. Let’s talk shop, Marketeers. 

The Great Thing About a Crisis - Part 1

Crisis? Or creativity catalyst? In this episode of The Two Marketeers Podcast, Sean Patrick and Lindsay Waugh dive into the unexpected upside of a crisis—how it fuels creativity and drives real innovation. Using QR codes as a case study (yes, Lindsay has always been a fan), they unpack the difference between creativity (big ideas!) and innovation (actually making them work).

QR codes were clunky and inconvenient… until a global pandemic made them indispensable. Suddenly, what was once a tech dud became an everyday essential. So, what changed? The key layers of innovation—better phone tech, wider adoption, and a crisis that made them critical.

Tune in as they explore how necessity doesn’t just mother invention—it forces it to finally take off.