The Two Marketeers Podcast

What Brands Say About Us - Part 1

Why do we really buy what we buy?

In this episode of The Two Marketeers podcast, Sean Patrick and Lindsay Waugh go deep on the messy truth about branding: it’s not just about what brands say—it’s about what they say about you. From badge brands that scream status to “quiet luxury” that whispers exclusivity, the conversation dives into how brands become part of our identity, self-worth, and even our emotional reward system.

Whether it’s your morning Starbucks ritual, the quiet confidence of a Celine bag, or proudly rocking high-low style with Walmart and Warhol, this episode uncovers how brand choices reflect who we are, who we wish we were, and how we want the world to see us.

Expect cultural hot takes, marketing confessions, and insights into:

• The psychology of luxury and quiet branding

• How brand loyalty simplifies decision-making in a world of choice overload

• Why brands act like social currency—from high school to middle age

• What your “value brand” actually says about your taste

And just when it gets comfortable? Lindsay throws in a political curveball that cuts the convo right at the good part. (Don’t worry—Part Two is coming.)

Happy listening, Marketeers!

Pricing Creativity

Let’s talk about the thing that makes creative people squirm: pricing.

In this raw and revealing episode of The Two Marketeers Podcast, Lindsay Waugh and Sean Patrick unpack the messy, emotional, often awkward relationship creatives have with charging money for their genius. From accidental budgeting expert to agency veteran turned freelance strategist, Sean shares the lessons learned (and insight from dollars left on the table) along the way.

The Two Marketeers are ripping open the outdated belief that time equals value and digging into why value-based pricing is the model creative professionals need—but rarely use right. From scope creep nightmares to undercharging without even knowing it, they explore what it takes to price your work with confidence, clarity, and a bit of swagger.

If you’ve ever dreaded the “so what’s your rate?” conversation, this one’s for you. It’s honest. It’s uncomfortable. It’s the real cost of creative work—finally talked about out loud.

BFF Tone of Voice

In this episode of The Two Marketeers podcast, Lindsay and Sean come for the brands that all sound like they share the same group chat. You know the ones: cheeky, chummy, and desperate to be your bestie — whether they’re slinging soap or selling mortgages. Inspired by a spicy viral post from strategist Joe Burns, they’re unpacking the epidemic of copy-paste quirkiness that’s taken over brand comms.

When every brand tries to be “fun,” is anyone actually saying anything? Why are billion-dollar companies talking like your meme-loving roommate — and more importantly, is it working?

Listen up as The Two Marketeers break down how this bland brand voice trend took over, what’s driving it, and how to stop your brand from sounding like everyone else at the party.

Expect hot takes, agency confessions, and no holding back as they call out the difference between authentic and just… algorithm-friendly.

Grab your AirPods. This one gets juicy.

For reference:
Joe Burns > Linkedin: Your Cool Friend™ https://www.linkedin.com/feed/update/urn:li:activity:7297588935617138689/

Sonder & Tell > Bestie, can we chat xoxo

https://sonderandtell.substack.com/p/bestie-can-we-chat-xoxo?utm_medium=web

 

Brand is the Multiplier

This episode of The Two Marketeers podcast explores the Multiplier Effect in marketing—aka the critical (and often ignored) balance between brand and performance. Sean and Lindsay dive into a new report by WARC that challenges how we define marketing success today, spotlighting how brand marketing’s long-term impact is consistently undervalued compared to the short-term sugar highs of performance metrics.

We’re talking about the “messy middle” of consumer decision-making, the cracks in how marketing gets measured, and why it’s time to ditch the silos between brand and performance once and for all.

As WARC puts it:

“We’re excited to introduce The Multiplier Effect, a data-driven analysis that reveals why many advertisers are leaving significant revenue-generating opportunities on the table.”

Built with insights from a first-of-its-kind coalition of advertising effectiveness experts—including Analytic Partners, BERA.ai, Prophet, and System1—this report argues that the strongest returns come from using brand equity as an accelerant for commercial performance.

In other words? When brand and performance finally start playing on the same team, you unlock exponential growth.

Happy listening, Marketeers. 

See The Multiplier Effect by WARC here > https://page.warc.com/the-multiplier-effect-report