The Two Marketeers Podcast

Crisis? What Crisis? - Season 5 Finale

Marketeers, grab your delulu mindset (yes, Sean and Lindsay are still rolling with it) and settle in—because The Two Marketeers are wrapping up Season 5 with the big question they started with: is creativity actually in crisis, or are we all just addicted to the drama?

In this finale, Sean and Lindsay take a fast-and-loose tour through the season’s hottest debates:

• AI in marketing—friend, foe, or just another overhyped tool?

• Doing more with less (aka the marketer’s Olympic sport).

• Hybrid teams, smaller budgets, shrinking timelines—fuel for creative thinking or a slow death by a thousand briefs?

• Why “uncertainty” isn’t new (spoiler: life has always been messy).

• And the spicy idea that maybe—just maybe—everyone is creative.

This isn’t your average “state of marketing” episode. The Two Marketeers deliver a cheeky, caffeine-fueled sendoff that lands on a surprisingly hopeful take: creativity isn’t dying—it’s adapting. From AI-powered shortcuts to scrappy constraints, this season proves that human creativity thrives under pressure (and loves a good plot twist).

If you’ve ever worried that the robots are taking your job, your budget is shrinking, or your boss thinks “delulu” is a strategy, this one’s for you.

Listen in, laugh a little, and leave with a fresh perspective on where marketing (and your creativity) goes next.

Insight Famine - Part 2

Welcome back, Marketeers! In Part 2 of the Insight Famine series, Lindsay and Sean are getting real about the crumbling state of brand strategy—and what’s behind it. Spoiler: it’s not just AI, it’s the people too.

From the myth that “I’m not creative” to the obsession with shortcuts and the undervaluing of true strategic thinking, Sean and Lindsay unpack the root causes of today’s creativity crisis. They dig into the State of Creativity 2025 report, explore why real insights matter more than ever in marketing, and challenge the idea that creative strategy can survive without deep human thinking.

Expect hot takes on:

• The art and science of insight development

• Why AI still needs a human brain (and heart)

• The emotional power of real consumer understanding

• How imposter syndrome kills creative confidence

• Why experienced strategists still matter (a lot)

• And the radical honesty required to do this job well

If you’ve ever been asked to “just write the strategy in five slides” or make a creative brief with no brief, this one’s for you.

Listen in for a no-BS conversation that marketers, creatives, strategists, and CMOs need right now.

Insight Famine - Part 1

In this episode of The Two Marketeers Podcast, marketing strategists Lindsay Waugh and Sean Patrick dig into the latest State of Creativity 2025 report and uncover a surprising diagnosis: we’re living in an insight famine.

Despite having more marketing data, research tools, and AI-generated outputs than ever before, something crucial is missing—real human insight. Lindsay and Sean explore how modern marketers are stuck translating facts into creative ideas without the connective tissue that makes campaigns resonate.

Tune in as they unpack:

• Why creative confidence is on the decline in uncertain times

• How insight acts as the bridge between research and brand storytelling

• What junior strategists are missing—and how to evolve from data-first to insight-led marketing

• Why radical honesty in client briefs is a game-changer

• And what role art vs. science (and even AI) plays in the creative process today

This episode is a must-listen for anyone in brand strategy, advertising, creative direction, or consumer insight roles looking to spark more meaningful, effective marketing. If you’ve ever sat in a meeting wondering where the “aha” moment went, this one’s for you.

For reference:
WARC, "State of Creativity 2025" Report

The Art of Pitching

What makes a pitch actually work? Is it the million-dollar deck? The standing ovation? The sushi chef flown in for extra flair? In this episode, Lindsay Waugh and Sean Patrick get real about the messy, unpredictable, often-theatrical world of marketing pitches.

They’re talking big swings, big personalities, and even bigger questions—like why some of the best pitches don’t win, and why some of the worst ones somehow do. From pitch pressure to pitch prep, pitch theatre to pitch truth, this one’s for anyone who’s ever crafted a killer presentation and still walked away empty-handed.

You’ll hear hot takes on:

• Why being unapologetically you in the room is the ultimate power move

• When pitch theatre helps—and when it totally backfires

• The real reason clients choose agencies (hint: it’s not your process slide)

• What makes a pitch feel more like Survivor than strategy

Whether you’re pitching to win, pitching for fun, or just trying to survive the next RFP—this episode will hit home.