Episodes
Wednesday Mar 20, 2024
Guilt Tipping & The Customer Experience
Wednesday Mar 20, 2024
Wednesday Mar 20, 2024
On this topic, The Two Marketeers cannot remain silent any longer! That's right; the world has reached a 'tipping point' where tip culture is spiralling out of control. Across North America, no matter what businesses you patronize, you'll likely be prompted to offer a tip. However, the rapidly changing tipping culture raises questions about its fairness and effectiveness.
As Forbes states, "A recent survey by Bankrate found that roughly 66% of Americans have a negative view of tipping. Around 30% of respondents think that tipping culture is "out of control," with more companies encouraging customers to tip at their counters than ever before. Patrons find the pre-entered tip screens aggravating (32%) and think businesses should pay their employees more rather than rely on gratuity (41%)."
Sean and Lindsay, co-hosts of The Two Marketeers Podcast, are taking a step back and putting their personal opinions aside in this episode (ya, right!) to examine tip culture from a brand experience design perspective. They candidly discuss consumer sentiment around tipping and the desired consumer takeaway from the experience, especially in the 'moment of truth'—the last mile of the consumer journey.
Listen and weigh in on Linkedin, Marketeers. This is going to be a fun one!
For reference:
Forbes, "Tipflation: Americans Think Tipping Culture Is ‘Out Of Control’ And Workers Should Be Paid More"
Friday Mar 08, 2024
Survival of the 'Creativest' - Part 2
Friday Mar 08, 2024
Friday Mar 08, 2024
Welcome back, Marketeers, to the second part of a two-part episode where co-hosts Sean Patrick and Lindsay Waugh watch and discuss a documentary titled, 'Kill Your Darlings'. Kill Your Darlings is a documentary film about the world of modern advertising and the creative talent defining it. The film investigates and examines this 150-year-old industry through the eyes of a young female creative and features interviews with advertising legends, creative marketers and new talent in the creative industry.
Picking up where they left off in part one, Sean and Lindsay share their points of view on flaws in the current state of the marketing and advertising industry and discuss ways of fixing them. Happy listening, Marketeers!
For reference: Watch 'Kill Your Darlings' on YouTube
Thursday Feb 22, 2024
Survival of the 'Creativest' - Part 1
Thursday Feb 22, 2024
Thursday Feb 22, 2024
Hello Marketeers! Welcome to the first of a two-part episode where The Two Marketeers podcast co-hosts Sean Patrick and Lindsay Waugh watch and discuss a documentary titled, 'Kill Your Darlings'.
Kill Your Darlings is a documentary film about the world of modern advertising and the creative talent defining it. The film investigates and examines this 150-year-old industry through the eyes of a young female creative and features interviews with advertising legends, creative marketers and new talent in the creative industry.
In true Two Marketeers fashion, Sean and Lindsay have a lively conversation about the current state of the advertising industry and their roles within it. Have a listen and enjoy!
For reference:
Watch 'Kill Your Darlings' on YouTube
Wednesday Feb 07, 2024
When Brands Consider 'What If' Moments
Wednesday Feb 07, 2024
Wednesday Feb 07, 2024
2024... we're bringing new material, bringing new material. Or is Lindsay still as obsessed with granola bars as always!?! Tune in to find out!
This episode of The Two Marketeers Podcast kicks off with Lindsay bringing forward a stat from Amazon that the majority of searches within the platform are product, no brand, first. Which begs the question of how brands influence consumers in the moment of purchase and beyond? That fundamental question then sends Sean and Lindsay back down the brand rabbit hole to debate and discuss the role of brands in today's world and how brands can deliver exceptional consumer experiences when much of the experience appears to be out of their control. Sean raises an even more critical question: what happens when the brand experience goes awry?
Happy listening, Marketeers!