The Two Marketeers Podcast

When Creative Becomes Everyone’s Job - Part 2

Welcome to part 2 of the episode, "When Creative Becomes Everyone's Job," where Aleena Mazhar Kuzma, SVP and Managing Director of FUSECreate, joins co-hosts Sean and Lindsay. Part 2 picks up where part 1 left off, with Aleena diving into what it takes to rebrand and launch the new positioning of an agency during the early days of the COVID-19 pandemic. 

This episode closes out with Lindsay's burning question. Listen to discover what she was dying to pick Aleena's brain about. Sneak peek, it has to do with the industry obsession, as well as Lindsay's personal obsession, with working with independent agencies. Happy listening!

When Creative Becomes Everyone’s Job - Part 1

The Two Marketeers are kicking off 2024 with a bang and an exceptional guest! In this episode, Aleena Mazhar Kuzma joins co-hosts Sean and Lindsay. Aleena has grown up in the ever-evolving and dynamic advertising and marketing business and now leads FUSE Create, an independent creative agency in Toronto. Her passion for the business surrounds creative problem-solving and working with incredibly smart and talented people, partners and clients. As SVP and Managing Director, Aleena works closely with teams to create work that Turns Heads, fills them with pride, and makes an impact for the brands she works with.

Through the years, Aleena has worked on campaigns that break the status quo for brands like CIBC, Ricola, Hilton, Proximo Spirits, Maple Leaf Foods, and many others. She also sits on the board of People of Colour in Advertising and Marketing (POCAM), working to make the marketing industry a more inclusive space for people of colour.

This conversation is so rich that The Two Marketeers have broken it down into two episodes. Welcome to part one of this two-part episode titled "When Creative Becomes Everyone's Job." Happy listening!

Pay Transparency Act: Good or Bad?

Join us on the latest episode of the Two Marketeers podcast, where your hosts, marketing and strategy experts Sean Patrick and Lindsay Waugh, delve into a hot-button topic of the moment: the Pay Transparency Act. In this episode, Sean and Lindsay unravel the layers of this groundbreaking legislation and break down the pluses and minuses of the Pay Transparency Act from their personal and professional points of view. As advocates for fair compensation and transparency, Sean and Lindsay share their expertise on what this legislation means for knowledge workers who must continuously understand and fight for their true value.

Take advantage of this engaging discussion that promises to equip you with industry insights needed to thrive in the era of increased transparency and value based pricing.

Are Creative & Strategy Still Frenemies? Part 2

This episode of The Two Marketeers podcast is part two of a riveting two-part series. In part two, co-hosts Sean Patrick and Lindsay Waugh continue to explore the ever-evolving relationship between strategy and creative in the marketing and advertising industry. 

Lindsay recollects the first time in her career as a strategist when strategy and creative truly came together and stopped being frenemies. For Lindsay, this is the moment when the value of strategy shifted. The Two Marketeers boldly state that it's time to erase the line, as strategists must embrace their creativity to excel at their role, and the best creatives are strategic thinkers. 

Let's do this, Marketeers!