The Two Marketeers Podcast

Data As Gospel

This year, another new study was released on the potentially harmful effects of alcohol consumption, encouraging people to rethink their drinking habits. Well, one marketeer (you guess which one!) was having none of it.

As the months rolled on and debates continued on the impact of alcohol on the human body, experts have come out yet again undecided. Meanwhile, in social circles, people have been latching on to either side of the debate with either a strong, "I told you so!" or "I simply can't believe it!". This ongoing back-and-forth has prompted Sean and Lindsay, co-hosts of The Two Marketeers podcast, to dedicate this episode to data.

Sean and Lindsay explore how people take media headlines and quoted statistics as gospel without doing much further research to understand the context of the information they are seeing. They discuss why it is essential to go beyond the headlines and do more research to challenge our own biases and form our own opinions.

Join Sean and Lindsay for this passionate episode, with a drink in hand or not, and walk away with the idea that we shouldn't straight up believe everything we read and, more so, that we each should challenge everything we think.

Cheers, Marketeers!

For reference:

World Health Organization Study, "No level of alcohol consumption is safe for our health"

Trends Have Lost All Meaning

This episode of The Two Marketeers Podcast was inspired by a recent Contagious article of the same name that states, "In the process of chasing cool, brands have lost the purpose of analysing culture. Most of the signals considered ‘trends’ today are really nothing more than frivolous entertainment."

Which in Lindsay and Sean's opinion is painfully accurate.

With the rise of social media, the term 'trend' no longer means what it used to. In fact, it has become so ubiquitous many argue it has lost all meaning. From macro-trends to micro-trends, tidal behavioural shifts to hashtags of the day on TikTok, brands and the people who market them are feeling overwhelmed in trying to keep up. It's exhausting. Especially when it comes to brand strategy. Don't get Lindsay started...

Tune in as hosts Sean and Lindsay discuss the implications of our social-first trend-obsessed world of 'fast trends' and what brands and the people who market them can do to survive.

For reference:

Contagious, "Trends have lost all meaning"

Doritos,  'Doritos creates ‘triangle hunt’ contest to win over Gen Z'

AdAge Pride Month, "PRIDE MONTH GUIDE FOR BRANDS—NAVIGATING LGBTQ+ MARKETING AMID THE CULTURE WARS"

Book, "Non-Obvious"

Duping #dupe Culture

In this fun and fascinating episode of The Two Marketeers podcast, your hosts Sean Patrick and Lindsay Waugh dive headfirst into the world of retail and consumer behaviour. Join them as they unravel the trending story behind #LululemonDupes and its unexpected benefit for the renowned athleisure brand.

Drawing inspiration from the thought-provoking article published on Fast Company, Sean and Lindsay dissect the evolution of the Lululemon dupe phenomenon. They explore the impact of social media on the consumer mindset, shedding light on how influencers and savvy shoppers have fueled the rise of affordable alternatives to Lululemon's popular Align leggings.

Sean and Lindsay explore the implications of the Lululemon dupe trend for brand loyalty, ponder the challenges faced by established brands when they come up against the emergence of affordable substitutes, and question whether these dupes are merely a passing fad or a sign of changing consumer expectations.

Tune in to this episode of The Two Marketeers as Sean Patrick and Lindsay Waugh provide their expert insights, engaging in lively discussions and debates about the marketing strategies that can help brands adapt to this new era of consumer behaviour. If you're interested in understanding the power of social media trends and their impact on brand perception, this episode is not to be missed!

For reference:

Fast Company, "Lululemon’s brilliant dupe strategy should be duplicated by every brand"

More Brain, Less Storm. Please!

First of all, did you know that Apple started a bank!? Well, it's true, and customers are quickly buying in. But that's a topic for another time...

In this episode of The Two Marketeers podcast, co-hosts Sean Patrick and Lindsay Waugh argue that perhaps come-one-come-all brainstorms aren't always the best path to the best ideas. Free chips and drinks are not the answer.

The Two Marketeers discuss how effective brainstorms require an actual plan with clear objectives and focused outcomes. And when everyone in the room has a voice, there's an opportunity to challenge our own biases. They also talk about how important equity and diversity are to making sure participants feel seen and heard, creating an environment that encourages productive and progressive creative thinking.

Tune in to hear their thoughts on how to get the most out of your brainstorming sessions and how to generate ideas that are strategically aligned with the business challenges you are trying to tackle.

For reference:

FckOatly "Why hater-debunking FckOatly.com is more than a PR play"