The Two Marketeers Podcast

Survival of the 'Creativest' - Part 2

Welcome back, Marketeers, to the second part of a two-part episode where co-hosts Sean Patrick and Lindsay Waugh watch and discuss a documentary titled, 'Kill Your Darlings'. Kill Your Darlings is a documentary film about the world of modern advertising and the creative talent defining it. The film investigates and examines this 150-year-old industry through the eyes of a young female creative and features interviews with advertising legends, creative marketers and new talent in the creative industry.

Picking up where they left off in part one, Sean and Lindsay share their points of view on flaws in the current state of the marketing and advertising industry and discuss ways of fixing them. Happy listening, Marketeers!

For reference: Watch 'Kill Your Darlings' on YouTube

Survival of the 'Creativest' - Part 1

Hello Marketeers! Welcome to the first of a two-part episode where The Two Marketeers podcast co-hosts Sean Patrick and Lindsay Waugh watch and discuss a documentary titled, 'Kill Your Darlings'.

Kill Your Darlings is a documentary film about the world of modern advertising and the creative talent defining it. The film investigates and examines this 150-year-old industry through the eyes of a young female creative and features interviews with advertising legends, creative marketers and new talent in the creative industry.

In true Two Marketeers fashion, Sean and Lindsay have a lively conversation about the current state of the advertising industry and their roles within it. Have a listen and enjoy!

For reference:
Watch 'Kill Your Darlings' on YouTube

When Brands Consider 'What If' Moments

2024... we're bringing new material, bringing new material. Or is Lindsay still as obsessed with granola bars as always!?! Tune in to find out!

This episode of The Two Marketeers Podcast kicks off with Lindsay bringing forward a stat from Amazon that the majority of searches within the platform are product, no brand, first. Which begs the question of how brands influence consumers in the moment of purchase and beyond? That fundamental question then sends Sean and Lindsay back down the brand rabbit hole to debate and discuss the role of brands in today's world and how brands can deliver exceptional consumer experiences when much of the experience appears to be out of their control. Sean raises an even more critical question: what happens when the brand experience goes awry?

Happy listening, Marketeers!

When Creative Becomes Everyone’s Job - Part 2

Welcome to part 2 of the episode, "When Creative Becomes Everyone's Job," where Aleena Mazhar Kuzma, SVP and Managing Director of FUSECreate, joins co-hosts Sean and Lindsay. Part 2 picks up where part 1 left off, with Aleena diving into what it takes to rebrand and launch the new positioning of an agency during the early days of the COVID-19 pandemic. 

This episode closes out with Lindsay's burning question. Listen to discover what she was dying to pick Aleena's brain about. Sneak peek, it has to do with the industry obsession, as well as Lindsay's personal obsession, with working with independent agencies. Happy listening!