The Two Marketeers Podcast

The Great Thing About a Crisis - Part 2

In part two of The Two Marketeers deep dive into innovation under pressure, Sean and Lindsay hit record on a topic near and dear to their podcasting hearts—how the industry got a full-blown post-pandemic makeover.

When COVID-19 shut the world down, podcasters had two choices: pause or pivot. (Spoiler alert: The Two Marketeers pivoted.) In this episode, they unpack how lockdowns forced podcasting to evolve overnight, ushering in a new era of remote recording, video content, and a whole lot of Zoom-induced chaos.

From the scrappy rise of virtual recording setups to how listener habits shifted during endless lockdowns, they explore how podcasting adapted to a world in flux. And let’s not forget the video boom—was it a natural evolution or just a necessary evil in the age of social? Plus, they tackle the fine (and sometimes blurry) line between creativity and innovation, proving that constraints don’t kill creativity—they fuel it.

Whether you’re a seasoned podcaster, a marketer thinking about podcasting for your brand, or just fascinated by how people make magic out of mayhem, this one’s for you. Tune in as The Two Marketeers prove—yet again—that constraints don’t kill creativity. They fuel it.

Press play. Let’s talk shop, Marketeers. 

The Great Thing About a Crisis - Part 1

Crisis? Or creativity catalyst? In this episode of The Two Marketeers Podcast, Sean Patrick and Lindsay Waugh dive into the unexpected upside of a crisis—how it fuels creativity and drives real innovation. Using QR codes as a case study (yes, Lindsay has always been a fan), they unpack the difference between creativity (big ideas!) and innovation (actually making them work).

QR codes were clunky and inconvenient… until a global pandemic made them indispensable. Suddenly, what was once a tech dud became an everyday essential. So, what changed? The key layers of innovation—better phone tech, wider adoption, and a crisis that made them critical.

Tune in as they explore how necessity doesn’t just mother invention—it forces it to finally take off. 

Is DEI DOA?

In this timely and crucial episode, Lindsay Waugh and Sean Patrick of The Two Marketeers confront a troubling trend: companies halting corporate social responsibility (CSR) and diversity, equity, and inclusion (DEI) initiatives during challenging times.

The headlines are disheartening—DEI departments dismantled, Chief Diversity Officers let go—and it’s impossible not to feel the weight of what this means for the individuals and communities most impacted. Lindsay shares her frustration and concern as years of hard-fought progress are at risk of being rolled back, leaving many wondering: what happens to the people these initiatives were designed to support?

Lindsay and Sean dig into the long-term consequences of these short-sighted decisions. For brands that once stood proudly for inclusion and social impact, pulling back now sends a devastating message—not just about priorities but about authenticity. They unpack why this isn’t just a “bad look” but a betrayal of trust that affects employees, customers, and communities alike.

While they highlight brands like Ben & Jerry’s as examples of staying true to purpose even in tough times, they also acknowledge the challenges companies face in maintaining commitments to DEI. But ultimately, this is a call to action: CSR and DEI aren’t just business strategies—they’re human commitments that must be kept.

Tune in for an unflinching, heartfelt conversation about why keeping these promises isn’t just critical for companies—it’s essential for creating a more just and equitable society.

Why I Went Freelance

Freelancing—it’s not all coffee shops and “freedom,” folks. In this episode of The Two Marketeers podcast, Sean Patrick and Lindsay Waugh get real about the rollercoaster ride that is going solo. Sean spills the tea on going freelance twice (yes, he went back for more) and shares what it’s like to leap from agency life to corporate gigs and then to running your own show. Meanwhile, Lindsay talks about how her entrepreneurial spirit and love for novelty made freelancing an awesome choice for her. 

But it’s not all sunshine and flexible schedules. Sean and Lindsay pull back the curtain on the reality of freelancing: the sacrifices, the responsibility, and that heavy dose of accountability you can’t dodge when it’s your name on the line. The good news? They also share the wins—like the thrill of calling the shots and building a business that truly reflects their values.

It’s a candid, no-BS chat about the highs, lows, and everything in between. Whether you’re freelancing curious or already living the hustle, this one’s for you.