The Two Marketeers Podcast

BFF Tone of Voice

In this episode of The Two Marketeers podcast, Lindsay and Sean come for the brands that all sound like they share the same group chat. You know the ones: cheeky, chummy, and desperate to be your bestie — whether they’re slinging soap or selling mortgages. Inspired by a spicy viral post from strategist Joe Burns, they’re unpacking the epidemic of copy-paste quirkiness that’s taken over brand comms.

When every brand tries to be “fun,” is anyone actually saying anything? Why are billion-dollar companies talking like your meme-loving roommate — and more importantly, is it working?

Listen up as The Two Marketeers break down how this bland brand voice trend took over, what’s driving it, and how to stop your brand from sounding like everyone else at the party.

Expect hot takes, agency confessions, and no holding back as they call out the difference between authentic and just… algorithm-friendly.

Grab your AirPods. This one gets juicy.

For reference:
Joe Burns > Linkedin: Your Cool Friend™ https://www.linkedin.com/feed/update/urn:li:activity:7297588935617138689/

Sonder & Tell > Bestie, can we chat xoxo

https://sonderandtell.substack.com/p/bestie-can-we-chat-xoxo?utm_medium=web

 

Brand is the Multiplier

This episode of The Two Marketeers podcast explores the Multiplier Effect in marketing—aka the critical (and often ignored) balance between brand and performance. Sean and Lindsay dive into a new report by WARC that challenges how we define marketing success today, spotlighting how brand marketing’s long-term impact is consistently undervalued compared to the short-term sugar highs of performance metrics.

We’re talking about the “messy middle” of consumer decision-making, the cracks in how marketing gets measured, and why it’s time to ditch the silos between brand and performance once and for all.

As WARC puts it:

“We’re excited to introduce The Multiplier Effect, a data-driven analysis that reveals why many advertisers are leaving significant revenue-generating opportunities on the table.”

Built with insights from a first-of-its-kind coalition of advertising effectiveness experts—including Analytic Partners, BERA.ai, Prophet, and System1—this report argues that the strongest returns come from using brand equity as an accelerant for commercial performance.

In other words? When brand and performance finally start playing on the same team, you unlock exponential growth.

Happy listening, Marketeers. 

See The Multiplier Effect by WARC here > https://page.warc.com/the-multiplier-effect-report

Sales vs. Marketing

Sales vs. Marketing: Frenemies or Soulmates?

In this episode of The Two Marketeers Podcast, Sean Patrick and Lindsay Waugh tackle one of the most misunderstood power struggles in business: the ongoing battle (or maybe love affair?) between sales and marketing. With over 30 years of combined experience, these two marketing pros pull back the curtain on what really happens when businesses say they “need marketing” but are actually drowning in sales problems.

From sales enablement myths to the future of marketing as a company-wide mindset, Sean and Lindsay break down the tiers of marketing functions, the role of brand in short- vs. long-term growth, and how to sniff out when a client just isn’t ready to change. Expect real talk, a few spicy truths, and a whole lot of insight for marketers, sales leaders, and anyone tired of the siloed approach to growth.

Whether you’re trying to boost your brand, align your sales and marketing teams, or figure out why your website still isn’t converting, this episode is your no-BS guide to redefining what marketing really means in a sales-driven world.

Going Delulu

Buckle up, Marketeers! In this episode, Sean Patrick and Lindsay Waugh go full delulu—but don’t worry, it’s all in the name of marketing insight. They’re diving into the Gen Z mindset and their go-to coping mechanism: “delulu” (a.k.a. delusional optimism). Inspired by a VML article, they unpack how this generation is flipping reality on its head—not to escape, but to thrive.

Lindsay brings the fire with insights from a TED Talk on “delulu culture,” while Sean keeps it real with a parent’s POV on how his Gen Z kids are navigating the chaos. Together, they explore how escapism has gone from disconnecting to reconnecting—with creativity, social media, and sheer optimism shaping a new reality.

This is a fun, eye-opening ride into generational resilience and the power of a good reframe. Are Sean and Lindsay a little delulu too? Probably. And that might be a good thing. Happy listening!