The Two Marketeers Podcast

Doing More with Less

In this episode, The Two Marketeers hosts Lindsay Waugh and Sean Patrick dive deep into the age-old marketing challenge of "doing more with less." As the pressure mounts to deliver high-impact creative work with shrinking budgets, timelines, and resources, the two marketing experts explore how to embrace constraints as an opportunity rather than a threat. They discuss the role of AI and automation tools, cautioning against using them as a crutch to replace human creativity and nuance. Instead, Lindsay and Sean emphasize the importance of nurturing one's own creative spirit, developing taste and discernment, and carving out the necessary time and mental space to produce truly innovative work.

This conversation touches on the vulnerability that often accompanies creative problem-solving and how the willingness to feel challenged can actually be a strength. Sean and Lindsay share strategies for championing great creative within organizations and maintaining a mindset of using constraints to fuel ingenuity.

Happy listening, Marketeers! You will come away with a renewed appreciation for the human element of marketing and advertising, and practical tips for doing more with less in an increasingly fast-paced, resource-constrained world.

Are We in a Creativity Crisis?

Welcome back to the Two Marketeers podcast! The hosts, Sean Patrick and Lindsay Waugh, are kicking off Season 5, and they couldn't be more excited. As Sean mentioned, this is their 90th episode, which is a huge milestone. Can you believe it? 90 episodes over the course of 5 seasons - it's been quite a journey.

When Sean and Lindsay first started this podcast, they had no idea it would grow into what it is today. They were just two marketing professionals who wanted to have honest, insightful conversations about the industry they're so passionate about. Over the years, they've covered a wide range of topics - from the latest marketing trends and strategies, to the role of creativity and innovation. And now, as they enter their 5th Season, they find themselves facing a new challenge: the rise of artificial intelligence and its impact on the creative process.

This season, their theme is "creativity crisis" - that uneasy feeling that the work they do, the ideas they generate, and the campaigns they craft could potentially be replicated, or even replaced, by AI technology. It's a topic that's been weighing heavily on both of their minds, and they know it's something many other marketers and creatives are grappling with as well. When Sean and Lindsay first started exploring this idea, Lindsay admits she felt a bit vulnerable. The thought of AI being able to produce content, develop strategies, and even come up with creative concepts faster and more efficiently than humans was, frankly, a little terrifying. I mean, what does that mean for their jobs? For their industry? For the future of marketing as they know it? But as they dug deeper, something shifted. Rather than seeing AI as a threat, they started to view it as an opportunity. Yes, the technology is advancing at a rapid pace, and yes, it has the potential to disrupt the way they work. But instead of running from it, they decided to lean into it. To explore how they, as marketers and creatives, can harness the power of AI to enhance and elevate their own skills and capabilities.

Over the course of this season, Sean and Lindsay will be diving into topics like the role of AI in content creation, how machine learning can inform marketing strategy, and what the future of creative agencies might look like. They'll be doing research, sharing their own experiences, and providing their listeners with some valuable insights and actionable takeaways. Because, at the end of the day, Sean and Lindsay believe that creativity and innovation will always be at the heart of marketing. And while AI may change the way they work, it doesn't have to replace the human element. In fact, they think it has the potential to make them better, smarter, and more efficient marketers.

So buckle up, Marketeers, because this is going to be one wild ride. Sean and Lindsay can't wait to share it with you. Happy listening!

Season 4 Finale!

Welcome to the finale of Season 4, Marketeers! We've made it. Four years, four seasons and 89 episodes later, The Two Marketeers podcast is wrapping up yet again. Don't worry; they only break for the summer, so you'll see them return, fresh and ready to rock, in the fall of 2024. 

Co-hosts Sean Patrick and Lindsay Waugh dedicated this finale episode to the top three things they've learned while producing The Two Marketeers podcast. After being made all too aware that an entire season and promotional plan for a podcast can be created in under an hour using AI, Sean and Lindsay wanted to share with their listeners the value of going through it. Enjoy listening, Marketeers, and see you next season. 

Is Effectiveness Killing Creativity? - Part 2

Welcome to part 2 of a two-part episode titled "Is Effectiveness Killing Creativity?" In this two-parter, co-hosts Sean and Lindsay explore the relationship between creativity and effectiveness and unpack how we got to today's over-engineered creative process and the need for measurement control over creativity. This episode dives further into how taking accountability for what motivates us as creative people can enable us to thrive as creative thinkers in marketing. 

Enjoy, Marketeers!