The Two Marketeers Podcast

Moment of flair

The Two Marketeers discuss the notion of Digital Maturity and assessing whether you are 'Brand Ready' for the future.

 

For reference: 

Think with Google, "How does your brand’s digital maturity measure up? 6 areas to focus your marketing efforts on first"

Way too spicy

The Two Marketeers dive into the up-and-coming, controversial trend of cultural engineering.

 

For reference: 

The Drum "3 ways brands can be the catalysts of cultural engineering"

Where is August?

The Two Marketeers discuss the level of empathy that brands must demonstrate to consumers today, based on the seismic shift in behaviours since the COVID-19 pandemic began.

 

For reference:

McKinsey & Company "Connecting with customers in times of crisis"

Ripping off the bandaid

The Two Marketeers discuss the advertising and marketing industry, and the pandemic 'Shecession'.

 

For reference:

RBC Economics "Pandemic Threatens Decades of Women’s Labour Force Gains"