Marketing just got way more interesting...
Episodes
Wednesday Feb 03, 2021
Wednesday Feb 03, 2021
The Two Marketeers challenge brands to take customer experience to the next level in 2021 and implement 'listening' (for real this time!) to get to the heart of WHY consumers behave the way that they do. It's time to listen up!
For reference:
Newsletter, "Raisin Bread - Exclusive Q&As with the world’s top marketers and curated marketing news"
Tesla and Nike Best-in-Class Examples of Listening
"4 Examples of brands that listen to customer feedback"
Article: Accenture, "COVID-19: The business of experience in times of uncertainty"
Tuesday Jan 19, 2021
Tuesday Jan 19, 2021
Ushering in the new year, The Two Marketeers get all fired up about the onslaught of questionable 2021 trend forecasts.
For reference:
Article - Strategy Online: "Our 2021 forecast: forecasts about 2021 won’t help you"
Article - Sean Patrick: "Data data everywhere, but not an insight to drink"
Definition - 'Dumpster Fire': a colossal mess, according to Urban Dictionary
Tuesday Dec 22, 2020
Tuesday Dec 22, 2020
Following their unboxing experience episode (ep.12), the Two Marketeers created their own epic holiday gift exchange unboxing experience! Listen to the pure joy an amazing unboxing experience can bring.
Monday Dec 14, 2020
Monday Dec 14, 2020
The Two Marketeers debate if marketing created Christmas (uh, WHAT!?!) and discuss the role of brands during this delicate 2020 holiday season.
For reference:
Skyword, "How Holiday Marketing Built the Holidays: The Story of Our Commercial Christmas"
History of Information, "The First Commercial Christmas Card"
The Drum, "Christmas ads 2020: will brands stick with the sparkle or will Covid-19 dampen spirits?"
Strategy Online, "Indigo aims for an easier, more premium holiday"
PwC, "2020 Canadian holiday outlook: A retailer's guide to adapting amid uncertainty"