The Two Marketeers Podcast

Unpacking the 2021 Edelman Trust Barometer Report

20th episode baby! The Two Marketeers celebrate their 20th episode by sharing the findings from the 2021 Edelman Trust Barometer report. Spoiler Alert: there's an epidemic of misinformation and WIDESPREAD mistrust of societal institutions and leaders around the world.

For reference: 

Edelman Trust Barometer 2021

The Message, "Trust falls after a difficult 2020: Edelman Trust Barometer"

Inc., "How to Build Customer Trust in 3 Powerful Ways"

More Woke Than Ever

Coming off the heels of Black History Month, The Two Marketeers discuss how big brands are addressing their story and rewriting them due to racial equity driven imperatives. Are big brands doing enough?

 

For reference: 

Article - Sean Patrick, "The Colour of Brands In 2021: Is racism really a thing of the past in today’s marketing landscape?"

Guide - WARC, "Brand activism in the Black Lives Matter era"

CU in Barcelona [ EPISEUDO ]

The Two Marketeers take you back to Podcast Camp in week 5 of the COVID lockdown to remind you what happens when brands are tone deaf.

Radio is DEAD. Well...I mean...

The Two Marketeers celebrate 'storydoing' (finally, someone has coined this term!) and applaud brands who are storydoing rather storytelling at a time when brand values matter more than ever.

For reference: 

Landor, "Story telling becomes story doing"

Ad Age, "BUDWEISER TO SKIP SUPER BOWL FOR THE FIRST TIME IN 37 YEARS"

Inc., "Forget Storytelling, Try Storydoing"