Marketing just got way more interesting...
Episodes
Tuesday May 25, 2021
Tuesday May 25, 2021
Lindsay's career dream has finally come true and with such a rich history, Sean couldn't help but let her bring it forth as this episode's topic! The Barbie brand has debuted a global campaign inspired by the findings of a recent neuroscience study conducted by researchers at Cardiff University in conjunction with Barbie. Barbie meets neuroscience, baby!
In this episode, The Two Marketeers (yes, Sean and Lindsay) dive into The Drum article titled, "More dolls, fewer screens: Barbie promotes the brain benefits of play" to discuss and debate Mattel's most recent approach to truly live and deliver on their brand purpose. This episode is for you, whether you're a marketer unpacking Mattel's approach or a parent looking to further understand the brain benefits of play. Enjoy!
For reference:
The Drum, "More dolls, fewer screens: Barbie promotes the brain benefits of play"
theculturetrip.com, https://theculturetrip.com/north-america/usa/articles/the-history-of-the-barbie-doll/
Monday May 10, 2021
Monday May 10, 2021
WARC put out a statement referring to advertising award shows saying that, "now is not the right time to focus on winners or positions on a table" and The Two Marketeers could not agree MORE!
In their 2021 Report, Marketing Through Volatility, WARC goes on to say, "instead, we want to recognize extraordinary work; from both good and bad times and share lessons to help rebuild, renew and recover. We are proud to share a suite of insights behind these extraordinary campaigns; from the most awarded work in 2020 award shows to date, to the campaigns created in response to the crisis."
The Two Marketeers dedicate this episode to sharing this eye-opening report in preparation for WARC’s 2021 rankings due later this year. Our co-hosts call out some personal favs along with particularly timely insights around the scientific phenomenon known as The Overview Effect – it’s an astronaut thing.
Tune in for Sean and Lindsay's unique and, at times, hilarious take on the lessons highlighted by WARC and what you can do with them to elevate your approach to creative and advertising.
For reference:
WARC, "Marketing through volatility"
Monday Apr 19, 2021
Monday Apr 19, 2021
The Two Marketeers explore the Wellness Industrial Complex and share thoughts from Dr. Jen Gunter in the New York Times column 'The Cycle'. In the column, Dr. Jen Gunter discusses her point of view on how "charcoal, toxins and other forms of nonsense are the backbone of the wellness-industrial complex". Lindsay and Sean discuss marketing in the wellness industry and the role of brands to support consumers on their wellness journey.
For referece:
The New York Times, "Worshiping the False Idols of Wellness. Charcoal, “toxins” and other forms of nonsense are the backbone of the wellness-industrial complex."
Monday Apr 05, 2021
Monday Apr 05, 2021
As we enter the 'New Normal', some COVID trends will stick and some will shift. In this riveting episode, the Two Marketeers unpack the latest Think with Google 4 COVID-era trends that will have a lasting impact on the products and experiences people want.
For reference:
Think with Google, "4 COVID-era trends"