Marketing just got way more interesting...
Episodes
Tuesday Jan 19, 2021
Tuesday Jan 19, 2021
Ushering in the new year, The Two Marketeers get all fired up about the onslaught of questionable 2021 trend forecasts.
For reference:
Article - Strategy Online: "Our 2021 forecast: forecasts about 2021 won’t help you"
Article - Sean Patrick: "Data data everywhere, but not an insight to drink"
Definition - 'Dumpster Fire': a colossal mess, according to Urban Dictionary
Tuesday Dec 22, 2020
Tuesday Dec 22, 2020
Following their unboxing experience episode (ep.12), the Two Marketeers created their own epic holiday gift exchange unboxing experience! Listen to the pure joy an amazing unboxing experience can bring.
Monday Dec 14, 2020
Monday Dec 14, 2020
The Two Marketeers debate if marketing created Christmas (uh, WHAT!?!) and discuss the role of brands during this delicate 2020 holiday season.
For reference:
Skyword, "How Holiday Marketing Built the Holidays: The Story of Our Commercial Christmas"
History of Information, "The First Commercial Christmas Card"
The Drum, "Christmas ads 2020: will brands stick with the sparkle or will Covid-19 dampen spirits?"
Strategy Online, "Indigo aims for an easier, more premium holiday"
PwC, "2020 Canadian holiday outlook: A retailer's guide to adapting amid uncertainty"
Monday Dec 07, 2020
Monday Dec 07, 2020
Did you know, just 10% of retailers are doing enough with their packaging to leave a favourable impression on consumers? The Two Marketeers 'unpack' the unboxing experience, an ongoing trend Sean predicts is about to have a HUGE impact this 2020 Holiday season.
For reference:
Video - Unbox Therapy, "Unboxing 100 Apple iPhone 12s"
Article - Readycloud, "UNBOXING EFFECT: CREATING THE “WOW” FACTOR"