The Two Marketeers Podcast

More Woke Than Ever

Coming off the heels of Black History Month, The Two Marketeers discuss how big brands are addressing their story and rewriting them due to racial equity driven imperatives. Are big brands doing enough?

 

For reference: 

Article - Sean Patrick, "The Colour of Brands In 2021: Is racism really a thing of the past in today’s marketing landscape?"

Guide - WARC, "Brand activism in the Black Lives Matter era"

CU in Barcelona [ EPISEUDO ]

The Two Marketeers take you back to Podcast Camp in week 5 of the COVID lockdown to remind you what happens when brands are tone deaf.

Radio is DEAD. Well...I mean...

The Two Marketeers celebrate 'storydoing' (finally, someone has coined this term!) and applaud brands who are storydoing rather storytelling at a time when brand values matter more than ever.

For reference: 

Landor, "Story telling becomes story doing"

Ad Age, "BUDWEISER TO SKIP SUPER BOWL FOR THE FIRST TIME IN 37 YEARS"

Inc., "Forget Storytelling, Try Storydoing"

Listen Up!

The Two Marketeers challenge brands to take customer experience to the next level in 2021 and implement 'listening' (for real this time!) to get to the heart of WHY consumers behave the way that they do. It's time to listen up!

For reference:

Newsletter, "Raisin Bread - Exclusive Q&As with the world’s top marketers and curated marketing news" 

 

Tesla and Nike Best-in-Class Examples of Listening

"4 Examples of brands that listen to customer feedback"

 

Article: Accenture, "COVID-19: The business of experience in times of uncertainty"