Marketing just got way more interesting...
Episodes
Wednesday Nov 10, 2021
Wednesday Nov 10, 2021
'Purpose Washing' is the latest term to jump on the ‘washing’ bandwagon, along with green washing, pink washing, woke washing. As the tireless advocates for purposeful branding you know them to be, Sean and Lindsay couldn't help but share this trend-worthy topic with their listeners: The inauthentic side of brand purpose and how to avoid the pitfalls of communicating it before truly living it.
The Two Marketeers provide some important data and insights on the value that brand purpose done right can bring and the impact it can have on businesses of any size.
Key Takeaway: Beware of 'Purpose Washing'. But when done right, a living and breathing brand purpose drives market share, not to mention the HUGE impact it can have on your/your clients’ business.
Happy listening, Marketeers!
For reference:
AdAge, "Beware of Purpose Washing - And other takeaways from ANA's Masters of Marketing"
The Drum, "Peter Field and IPA: purpose campaigns drive customer acquisition and market share"
The Message, "How to build a brand with purpose while avoiding ‘purpose washing’"
Advisorpedia, "Purpose Washing, and How to Avoid It"
Wednesday Oct 27, 2021
Wednesday Oct 27, 2021
The Two Marketeers take time to reflect post Canada’s inaugural Day of Truth and Reconciliation. Lindsay shares what Sean agrees is an excellent article from Strategy Magazine (see reference link below). Take this quick, yet highly informative, 30 minutes with The Two Marketeers as they talk about and celebrate an exceptional initiative from one of Canada's most recognizable and loved brands — Tim Hortons.
For reference:
Strategy, "What is corporate Canada’s place in Truth and Reconciliation Day?"
Tim Hortons, Orange Shirt Day | Orange Sprinkle Donut fundraiser on YouTube
University of Alberta, Indigenous Canada Course
Tuesday Oct 12, 2021
Tuesday Oct 12, 2021
Season 2 of The Two Marketeers podcast is in full swing as Sean and Lindsay welcome their very first guest (ever!) Meg Kerr, Head of Planning at Toronto agency doug&partners, to talk about the future of work. Not only is Meg a highly regarded industry colleague and friend, she’s also a fellow fanboy of all things work-life integration, particularly when it comes to thinking (and talking) about a post-pandemic work environment and lifestyle. Meg recently sparked conversation around an article in The Atlantic titled, "Why Your Leisure Time Is in Danger. Stop treating your time off as a productivity hack." by Krzysztof Pelc: https://www.theatlantic.com/ideas/archive/2021/07/stop-treating-leisure-as-a-productivity-hack/619467/
Join the Two Marketeers and Meg Kerr for this action-packed discussion where the trio share personal experiences, perspectives and of course – their opinions about what’s next for marketing industry professionals.
For reference:
Harper's Magazine, "In Praise of Idleness" by Bertrand Russell
Meet Meg! https://www.linkedin.com/in/megkerr/
Check out doug&partners at https://dougpartners.com/
Friday Oct 01, 2021
Friday Oct 01, 2021
The Two Marketeers are ecstatic to be launching Season 2 of the Podcast and couldn't think of a better way to kick it off than with a jam session with one of their favourite industry authorities, Meg Kerr. Lindsay and Sean have had the pleasure of working with Meg for over a decade and were thrilled to catch up with Meg congratulate her on her new role as Head of Planning at doug&partners – an independent Toronto-based creative agency. Join Sean & Lindsay as they chat with Meg about bringing The Two Marketeers’ brand purpose to life through their podcast and what listeners can expect for Season 2 of The Two Marketeers Podcast.
For reference:
Meet Meg! https://www.linkedin.com/in/megkerr/
Check out doug&partners at https://dougpartners.com/