Marketing just got way more interesting...
Episodes
Monday May 10, 2021
Monday May 10, 2021
WARC put out a statement referring to advertising award shows saying that, "now is not the right time to focus on winners or positions on a table" and The Two Marketeers could not agree MORE!
In their 2021 Report, Marketing Through Volatility, WARC goes on to say, "instead, we want to recognize extraordinary work; from both good and bad times and share lessons to help rebuild, renew and recover. We are proud to share a suite of insights behind these extraordinary campaigns; from the most awarded work in 2020 award shows to date, to the campaigns created in response to the crisis."
The Two Marketeers dedicate this episode to sharing this eye-opening report in preparation for WARC’s 2021 rankings due later this year. Our co-hosts call out some personal favs along with particularly timely insights around the scientific phenomenon known as The Overview Effect – it’s an astronaut thing.
Tune in for Sean and Lindsay's unique and, at times, hilarious take on the lessons highlighted by WARC and what you can do with them to elevate your approach to creative and advertising.
For reference:
WARC, "Marketing through volatility"
Monday Apr 19, 2021
Monday Apr 19, 2021
The Two Marketeers explore the Wellness Industrial Complex and share thoughts from Dr. Jen Gunter in the New York Times column 'The Cycle'. In the column, Dr. Jen Gunter discusses her point of view on how "charcoal, toxins and other forms of nonsense are the backbone of the wellness-industrial complex". Lindsay and Sean discuss marketing in the wellness industry and the role of brands to support consumers on their wellness journey.
For referece:
The New York Times, "Worshiping the False Idols of Wellness. Charcoal, “toxins” and other forms of nonsense are the backbone of the wellness-industrial complex."
Monday Apr 05, 2021
Monday Apr 05, 2021
As we enter the 'New Normal', some COVID trends will stick and some will shift. In this riveting episode, the Two Marketeers unpack the latest Think with Google 4 COVID-era trends that will have a lasting impact on the products and experiences people want.
For reference:
Think with Google, "4 COVID-era trends"
Tuesday Mar 16, 2021
Tuesday Mar 16, 2021
20th episode baby! The Two Marketeers celebrate their 20th episode by sharing the findings from the 2021 Edelman Trust Barometer report. Spoiler Alert: there's an epidemic of misinformation and WIDESPREAD mistrust of societal institutions and leaders around the world.
For reference:
The Message, "Trust falls after a difficult 2020: Edelman Trust Barometer"