The Two Marketeers Podcast

Is DEI DOA?

In this timely and crucial episode, Lindsay Waugh and Sean Patrick of The Two Marketeers confront a troubling trend: companies halting corporate social responsibility (CSR) and diversity, equity, and inclusion (DEI) initiatives during challenging times.

The headlines are disheartening—DEI departments dismantled, Chief Diversity Officers let go—and it’s impossible not to feel the weight of what this means for the individuals and communities most impacted. Lindsay shares her frustration and concern as years of hard-fought progress are at risk of being rolled back, leaving many wondering: what happens to the people these initiatives were designed to support?

Lindsay and Sean dig into the long-term consequences of these short-sighted decisions. For brands that once stood proudly for inclusion and social impact, pulling back now sends a devastating message—not just about priorities but about authenticity. They unpack why this isn’t just a “bad look” but a betrayal of trust that affects employees, customers, and communities alike.

While they highlight brands like Ben & Jerry’s as examples of staying true to purpose even in tough times, they also acknowledge the challenges companies face in maintaining commitments to DEI. But ultimately, this is a call to action: CSR and DEI aren’t just business strategies—they’re human commitments that must be kept.

Tune in for an unflinching, heartfelt conversation about why keeping these promises isn’t just critical for companies—it’s essential for creating a more just and equitable society.

Why I Went Freelance

Freelancing—it’s not all coffee shops and “freedom,” folks. In this episode of The Two Marketeers podcast, Sean Patrick and Lindsay Waugh get real about the rollercoaster ride that is going solo. Sean spills the tea on going freelance twice (yes, he went back for more) and shares what it’s like to leap from agency life to corporate gigs and then to running your own show. Meanwhile, Lindsay talks about how her entrepreneurial spirit and love for novelty made freelancing an awesome choice for her. 

But it’s not all sunshine and flexible schedules. Sean and Lindsay pull back the curtain on the reality of freelancing: the sacrifices, the responsibility, and that heavy dose of accountability you can’t dodge when it’s your name on the line. The good news? They also share the wins—like the thrill of calling the shots and building a business that truly reflects their values.

It’s a candid, no-BS chat about the highs, lows, and everything in between. Whether you’re freelancing curious or already living the hustle, this one’s for you.

Too Many Cooks

In this episode of The Two Marketeers, Sean Patrick and Lindsay Waugh dive headfirst into a topic every marketer and creative professional has faced: too many cooks in the kitchen. When deadlines are tight, budgets are squeezed, and creativity feels like it’s on life support, how do you decide how many people—and who—you really need to get the job done?

Join Sean and Lindsay as they unpack:

• Why fewer, highly skilled team members can be more effective than a crowded room.

• The importance of accountability and defining roles in high-pressure situations.

• How bespoke freelance teams bring agility, expertise, and a sense of ownership that elevates the final product.

• The challenges of training the next generation in a world that values efficiency over exposure.

 

This conversation is packed with insights for anyone managing teams, collaborating with clients, or trying to navigate the creative crisis in today’s marketing landscape. As Lindsay says, “How many cooks do you need? Ask the chef.”

Listen now to learn how to set your kitchen—and your team—up for success.

Iteration. Iteration. Iteration.

In this episode, Sean and Lindsay, co-hosts of The Two Marketeers podcast, dive headfirst into the “creativity crisis" and the concept of time. They uncover how the magic of making truly happens when you respect time, embrace iteration, and lean into a little creative chaos. 

They explore why time management isn’t just about meeting deadlines—it’s about giving ideas room to breathe and evolve. From missteps to masterpieces, Sean and Lindsay champion the power of practice, experimentation, and, yes, even making a few glorious mistakes along the way.

Hear their unapologetic take on pushing back against “ASAP” culture and prioritizing upfront strategy and discovery. Because sometimes, slowing down is the secret to speeding up success. Whether you’re a seasoned creative or a client whisperer, this episode is packed with bold insights on making your best work, not your fastest work.

Get ready to rethink your relationship with time, creativity, and the craft itself. Let’s make time work for the work!