Marketing just got way more interesting...
Episodes
Wednesday Jul 07, 2021
Wednesday Jul 07, 2021
The Two Marketeers Podcast is wrapping up Season One! While on the cusp of (hopefully!) emerging from the COVID-19 pandemic and the world is looking forward to the next normal, Sean and Lindsay take one last look back at the past year. This not-to-be-missed season finale gives you the top three takeaways that the co-hosts have learned since launching this podcast, so that you can confidently strategize and plan for what's next.
This episode is the first of two parts, and dives deep into the many topics and conversation that The Two Marketeers have covered throughout their debut season. In particular, Sean and Lindsay get all fired up about the power of brand purpose.
Grab a drink, sit back and enjoy the show!
Wednesday Jun 16, 2021
Wednesday Jun 16, 2021
Just when you think you couldn't love Lego any more... they've done it again! The Two Marketeers take this episode to celebrate the launch of Lego's first LGBTQ+ set. Listen up as Lindsay pretends she's too young to know what the Lego movie is (nice try...) and Sean calls B.S. as he sheds his Wiseguy light on exactly why Lego's move is SO AWESOME, while layering in a few key lessons learned from the Lego brand over the years.
In celebration of Pride Month, The Two Marketeers kick off this episode by sharing the Guardian article, "Everyone Is Awesome: Lego to launch first LGBTQ+ set". Where it states, "In the spraying room at Lego HQ, tiny figurines are layered with bright, glossy paint before being placed on a rainbow-esque arch. The result, a waterfall of colour with 11 brand new minifigures striding purposefully towards an imagined brighter future, is the Danish toymaker’s inaugural LGBTQIA+ set, titled Everyone Is Awesome. The colours of the stripes were chosen to reflect the original rainbow flag, along with pale blue, white and pink representing the trans community, and black and brown to acknowledge the diversity of skin tones and backgrounds within the LGBTQIA+ community."
Listen, enjoy and we hope you agree that Lego is Awesome!
For reference:
The Guardian: "Everyone Is Awesome: Lego to launch first LGBTQ+ set'
LinkedIn: "5 Important Lessons Brands Can Learn From The LEGO Turnaround"
CNBC: "Lego sales soared in 2020, but don’t just credit stay-at-home trends, it’s gaining fans in China"
Tuesday Jun 08, 2021
Tuesday Jun 08, 2021
Sean, co-host of The Two Marketeers, won this one! In this episode, Sean and Lindsay dive into the first true content marketer and one of Sean's childhood artist inspirations... the legendary Bob Ross. The other marketeer, Lindsay, gets schooled big time on who Bob Ross is and why his legacy lives on so strongly today. Listen as Lindsay and Sean reference The Drum article, "Why Mtn Dew created a 40-minute Bob Ross ‘lost episode’ to bring joy by painting". In the article, The Drum states, "For generations, budding painters have consumed Bob Ross’ meditative step-by-step guide to landscapes, from its prime time heyday on PBS to its later resurgence on the web. After a year that saw people turn to his show ’The Joy of Painting’ to stay mindful, Mountain Dew decided to revisit the icon, bringing him back from the dead for full 40-minute ’Lost Episode’. The Drum finds out how the happy little painter came back to life." Don't miss the final moments of this episode as Sean and Lindsay debate the real motivation for Bob Ross and what came first - the show or the merch. Enjoy!
For reference:
YouTube: Paint a Bottle of MTN DEW with Bob Ross
The Drum, "Why Mtn Dew created a 40-minute Bob Ross ‘lost episode’ to bring joy by painting"
New York Times: Where Are All the Bob Ross Paintings? We Found Them.
Tresnic Media: The Joy of Marketing: Learning From Bob Ross and Happy Little Trees
Tuesday May 25, 2021
Tuesday May 25, 2021
Lindsay's career dream has finally come true and with such a rich history, Sean couldn't help but let her bring it forth as this episode's topic! The Barbie brand has debuted a global campaign inspired by the findings of a recent neuroscience study conducted by researchers at Cardiff University in conjunction with Barbie. Barbie meets neuroscience, baby!
In this episode, The Two Marketeers (yes, Sean and Lindsay) dive into The Drum article titled, "More dolls, fewer screens: Barbie promotes the brain benefits of play" to discuss and debate Mattel's most recent approach to truly live and deliver on their brand purpose. This episode is for you, whether you're a marketer unpacking Mattel's approach or a parent looking to further understand the brain benefits of play. Enjoy!
For reference:
The Drum, "More dolls, fewer screens: Barbie promotes the brain benefits of play"
theculturetrip.com, https://theculturetrip.com/north-america/usa/articles/the-history-of-the-barbie-doll/