Marketing just got way more interesting...
Episodes
Wednesday Jan 05, 2022
Wednesday Jan 05, 2022
As The Two Marketeers enjoy some holiday R&R, they bring you this throwback from their very own Podcast Camp vault.
This episode was recorded in January 2020 (pre-COVID in North America) with newbie hosts Sean and Lindsay literally face-to-face in a rented podcast studio. They had little-to-no idea of what they were getting into. In fact, they hadn't even named the podcast yet! Listen as they lean into Lindsay's frustration with communications tactics that over-promise, under-deliver and waste our time.
Enjoy this 'blast from the past' from The Two Marketeers and get warmed up for an action packed 2022.
Wednesday Dec 22, 2021
Wednesday Dec 22, 2021
Well, that's a wrap! Goodbye 2021, we've learned so much both personally AND professionally.
The Two Marketeers wanted to close out the year with a bang and share some of the major eye opening moments that have changed their perspectives, for better or for worse.
Key takeaway? Regardless of past years' planning and pre-pandemic behaviours, it's time to not only think differently but actually ACT differently. As hard as it may be, Sean and Lindsay encourage their listeners to dig deeper, uncover hidden truths and action the insights you find. This is the time to change the way we behave – at home AND at the office. The future can be what YOU want it to be.
Let's do this, Marketeers! 2022, we're coming for you.
For reference:
Wednesday Dec 08, 2021
Wednesday Dec 08, 2021
Is it FINALLY time to get back on that plane, train or at this point, spaceship?
That's the big question on the minds of The Two Marketeers as they dedicate this episode to exploring the future of travel both during and post the COVID-19 pandemic. Lindsay is (surprisingly!) ready to rip off that bandaid and Sean, well... not so much, opting for 4 hours of space travel over a week-long getaway at a luxury resort. Why is the topic of travel in 2022 so polarizing?
Join Sean and Lindsay as they dive into the mindsets of the 'Eager Traveler' and the 'Cautious Traveler', and the importance of FOMO for the future of the travel industry.
For reference:
Resonate, "Travel & Hospitality Marketer's Playbook"
Video, "Don Draper discussing the adcopy of Mohawk Airlines"
McKinsey & Company, "Make it better, not just safer: The opportunity to reinvent travel"
Global News, "Global Affairs reveals countries where Canadians are most often murdered"
AZ Central, "What are the five eras of marketing?"
Wednesday Nov 24, 2021
Wednesday Nov 24, 2021
Happy Holidays Marketeers!
WHAT will the 2021 holiday shopping season have in store? WHO will be in stores? HOW will brands bring the magic? We have so many questions about retail!
In this episode, the Two Marketeers dive into PwC’s 2021 Canadian Holiday Outlook. A very cool and interactive study titled "A retail industry guide to the evolving holiday shopping habits of Canadian consumers". Sean and Lindsay pull out their favourite tasty nuggets, while sharing their own personal, and very different, experiences and perspectives about the upcoming holiday season.
Dust off that ugly Christmas sweater, pour a cup of your favourite holiday cheer and settle in for this fun, festive, and informative episode. Enjoy!
For reference:
PwC, 2021 Canadian holiday outlook "A retail industry guide to the evolving holiday shopping habits of Canadian consumers"