Marketing just got way more interesting...
Episodes
Wednesday Dec 22, 2021
Wednesday Dec 22, 2021
Well, that's a wrap! Goodbye 2021, we've learned so much both personally AND professionally.
The Two Marketeers wanted to close out the year with a bang and share some of the major eye opening moments that have changed their perspectives, for better or for worse.
Key takeaway? Regardless of past years' planning and pre-pandemic behaviours, it's time to not only think differently but actually ACT differently. As hard as it may be, Sean and Lindsay encourage their listeners to dig deeper, uncover hidden truths and action the insights you find. This is the time to change the way we behave – at home AND at the office. The future can be what YOU want it to be.
Let's do this, Marketeers! 2022, we're coming for you.
For reference:
Wednesday Dec 08, 2021
Wednesday Dec 08, 2021
Is it FINALLY time to get back on that plane, train or at this point, spaceship?
That's the big question on the minds of The Two Marketeers as they dedicate this episode to exploring the future of travel both during and post the COVID-19 pandemic. Lindsay is (surprisingly!) ready to rip off that bandaid and Sean, well... not so much, opting for 4 hours of space travel over a week-long getaway at a luxury resort. Why is the topic of travel in 2022 so polarizing?
Join Sean and Lindsay as they dive into the mindsets of the 'Eager Traveler' and the 'Cautious Traveler', and the importance of FOMO for the future of the travel industry.
For reference:
Resonate, "Travel & Hospitality Marketer's Playbook"
Video, "Don Draper discussing the adcopy of Mohawk Airlines"
McKinsey & Company, "Make it better, not just safer: The opportunity to reinvent travel"
Global News, "Global Affairs reveals countries where Canadians are most often murdered"
AZ Central, "What are the five eras of marketing?"
Wednesday Nov 24, 2021
Wednesday Nov 24, 2021
Happy Holidays Marketeers!
WHAT will the 2021 holiday shopping season have in store? WHO will be in stores? HOW will brands bring the magic? We have so many questions about retail!
In this episode, the Two Marketeers dive into PwC’s 2021 Canadian Holiday Outlook. A very cool and interactive study titled "A retail industry guide to the evolving holiday shopping habits of Canadian consumers". Sean and Lindsay pull out their favourite tasty nuggets, while sharing their own personal, and very different, experiences and perspectives about the upcoming holiday season.
Dust off that ugly Christmas sweater, pour a cup of your favourite holiday cheer and settle in for this fun, festive, and informative episode. Enjoy!
For reference:
PwC, 2021 Canadian holiday outlook "A retail industry guide to the evolving holiday shopping habits of Canadian consumers"
Wednesday Nov 10, 2021
Wednesday Nov 10, 2021
'Purpose Washing' is the latest term to jump on the ‘washing’ bandwagon, along with green washing, pink washing, woke washing. As the tireless advocates for purposeful branding you know them to be, Sean and Lindsay couldn't help but share this trend-worthy topic with their listeners: The inauthentic side of brand purpose and how to avoid the pitfalls of communicating it before truly living it.
The Two Marketeers provide some important data and insights on the value that brand purpose done right can bring and the impact it can have on businesses of any size.
Key Takeaway: Beware of 'Purpose Washing'. But when done right, a living and breathing brand purpose drives market share, not to mention the HUGE impact it can have on your/your clients’ business.
Happy listening, Marketeers!
For reference:
AdAge, "Beware of Purpose Washing - And other takeaways from ANA's Masters of Marketing"
The Drum, "Peter Field and IPA: purpose campaigns drive customer acquisition and market share"
The Message, "How to build a brand with purpose while avoiding ‘purpose washing’"
Advisorpedia, "Purpose Washing, and How to Avoid It"