The Two Marketeers Podcast

Meta-versity

Ok Marketeers, for those of you still wondering WTF is up with this whole Metaverse conversation, The Two Marketeers are dedicating this episode to breaking it down for you. Lindsay eagerly enrolls in The Two Marketeers 'Meta-versity' where Sean schools her on all things Metaverse. However, when push comes to shove, Lindsay flips the script to teach Sean a thing or two herself.

Follow their less-than-formal curriculum as Lindsay and Sean dive into everything from the basic definition of what (they think) the Metaverse actually is, to the experiences currently being had within it, to the brands that are dipping their toes in its virtual waters. Bonus feature: Sean shares his tidy 'Top 5' on why the Metaverse such a hot topic today.

As a follow up to this episode, The Two Marketeers have dropped the hint that they will be developing a part two to this educational, and of course entertaining, experience with a 'What the Metaverse Means for Brands' episode. Stay tuned for that later this season.

See you in the Metaverse, Marketeers.

 

For reference:

Harvard Business Review, "How Brands Can Enter the Metaverse"

Forbes, "The Metaverse Is A $1 Trillion Revenue Opportunity. Here’s How To Invest..."

Wikipedia, "Metaverse"

Intelligent Creative Engine, WTF?

The first recording of 2022 for The Two Marketeers!

Lindsay is unhinged (as usual) and Sean plays along as they explore Deloitte's 2022 Global Marketing Trends titled, "Thriving through Customer Centricity." Deloitte shines a light on how macro trends, from the integration of digital and physical channels to the sunsetting of third-party cookies, are upending the marketing function.

The most intriguing part of this report for The Two Marketeers is the notion of the 'Intelligent Creative Engine'. This concept has the power to change the way that marketing and advertising creative goes to market through the purposeful use of data, research and strategy.

2022 prediction - this is the year where you'll see brands ramping up the intelligence of their creative to become more customer centric and culture-first.

For reference:

Deloitte, "2022 Global Marketing Trends: Thriving through customer centricity"

Living Your Brand Values with Mike Sutton

The Two Marketeers kick off 2022 with a bang welcoming guest Mike Sutton, President and CEO at Toronto agency Zulu Alpha Kilo.

Lindsay and Sean talk to Mike about how Zulu utilizes its unique and highly acclaimed agency's brand as a platform for change in the marketing and advertising industry. From saying 'no' to spec work and paying job candidates for their interview time, to challenging antiquated agency norms... this Canadian independent creative agency has built its reputation on being purposeful and authentic in its actions, taking some strategically calculated and hilarious risks poking fun at themselves and the industry they love.

Join Sean, Lindsay and Mike as they share many laughs and lessons learned from three decades in digital.

For reference:

Zulu Alpha Kilo at https://www.zulualphakilo.com/

YouTube: Zulu Alpha Kilo – Spec | #saynotospec

 

63 Ways to Annoy Lindsay

As The Two Marketeers enjoy some holiday R&R, they bring you this throwback from their very own Podcast Camp vault.

This episode was recorded in January 2020 (pre-COVID in North America) with newbie hosts Sean and Lindsay literally face-to-face in a rented podcast studio. They had little-to-no idea of what they were getting into. In fact, they hadn't even named the podcast yet! Listen as they lean into Lindsay's frustration with communications tactics that over-promise, under-deliver and waste our time.

Enjoy this 'blast from the past' from The Two Marketeers and get warmed up for an action packed 2022.