The Two Marketeers Podcast

The Fur Baby Market

Calling all pet owners, pet parents and marketers of 'fur baby' brands, this one's for you!

Join Lindsay, Sean and special guest Nero, Sean's precious pup, as The Two Marketeers share all they've learned over the last few years about the exploding and lucrative Fur Baby market.

In this episode, Sean and Lindsay not only bring the fascinating, and polarizing, research they've done on the future of 'pet wellness' and the pet industry, but also discuss their real-world experiences and perspectives as a pet owner and a pet shoppers respectively.

Never before has the human experience been so critical in understanding how to position and build a pet brand.

Snuggle up with your furry friend and enjoy, Marketeers!

For reference:

Common Thread, "Pet Industry Trends, Growth & Statistics in 2022 and Beyond: Unleashing Your Ecommerce Pet Marketing Strategies"

Euromonitor International, "Top Five Trends in Pet Care"

UCF Today, "Opinions: Pets Are Not People"

Perception is Everything: A Case for Brand Equity

Brand equity vs. brand value. Have you ever taken the time to truly think about how they differ?

It may seem like a simple word swap, but the difference is critical to understanding and valuing the power of positive perception of your brand in the minds of consumers.

In Episode 3, Season 3 of The Two Marketeers podcast, Sean and Lindsay highlight the distinction between a brand's equity and its value. And how creating positive human experiences is essential to building trust – therefore equity – in the long-term. At a time when consumer trust is low and competition is fierce, the case for building brand equity to raise and sustain brand value is a strong one.

How Much Are You Worth?

The Gig Economy. Yup. You've probably heard of it, talked about it, considered it even. Or, like The Two Marketeers, you're living it.

It's a hot topic these post-pandemic days and its recent growth is notable to say the least. Why? Well, there are a some key factors in the current marketing landscape that Lindsay and Sean talk about about and compare notes on in this episode.

Join full-on freelance Marketeers Sean and Lindsay, as share their own freelance experiences and how answering the question, "How much are you worth?" is a daunting and necessary task for anyone in the Gig Economy.

For reference:

Forbes, "3 Reasons Businesses Are Tapping Into The Gig Economy"

It’s All About Humans

The Two Marketeers are pumped for a brand new season – Season 3! Hosts Sean and Lindsay talk about what's new and different this season, and how it's all about marketing and the human experience.