The Two Marketeers Podcast

New Year, New Fear

As the new year kicks off, The Two Marketeers have noticed a shift in headlines from the classic "New Year, New You" to "Recession! Recession! Recession!" With the ever-changing global economic landscape, the fear of recession is a real threat and consumers have adjusted their spending habits accordingly, creating a 'consumer recession' that has changed the shopping mindset of many.

Brands need to understand how this consumer recession has impacted shoppers and their habits, and create strategies to best support them during this state of perma-crisis.

Join The Two Marketeers as they talk all things consumer recession and share the Top 3 actions brands can take to remain competitive in a challenging economy and help their customers navigate the difficult times ahead.

For reference:

NielsenIQ article, "Most consumers believe the recession is here"

The 2022 Most Contagious Report: Free download here

When Brands Get Intimate

Hello, 2023!

It's a new year, and The Two Marketeers are all excited about getting intimate. With brands, that is. Although both Sean and Lindsay admit to never having heard the words 'brand' and 'intimacy' together before now, they are already hooked.

In this episode of The Two Marketeers Podcast, Sean shares his recent discoveries on what brand intimacy is, why it's relevant right now, and why he's fallen head over heels with the idea. Lindsay – ever the level-headed strategist – is intrigued but questions its staying power. Is it the next buzzword? Or a game changer for brands?

Find out in this first episode of 2023, and get ready to get intimate!

Happy New Year, Marketeers

For reference: 

MBLM, "Brand Intimacy 2022 Study" 

Success Story Podcast, "Mario Natarelli, Managing Partner at MBLM | How Brand Intimacy Can Make or Break Your Business"

Listen, Empathize, Act: Lessons learned in 2022

It's a wrap, 2022!

In this episode, hosts Lindsay and Sean discuss the top three things they've learned about marketing's impact on the human experience and vice versa. A shift they made at the beginning of Season 3 of The Two Marketeers Podcast. They share their insights and experience, both personal and professional, and lessons learned when developing and guiding best-in-class brands of any size.

The Two Marketeers talk about the importance of listening, the power of reflection, and the need for empathy. Join us as they explore what they've learned about themselves, our society, and the human experience in 2022.

Happy holidays and 'see' you in the New Year, Marketeers!

Loyalty: What’s the Point?

When it comes to the brands we love and trust, loyalty is what we’re giving. Question is, what does it take to not only win us, but keep us? The Two Marketeers take the perspective of both consumer and marketer to understand what it takes for today’s loyalty programs to meet the diverse needs and growing expectations of the ever-evolving consumer.

Rewards programs are nothing new. We have grown to love our points, perks, and even promotions. In a world where brands can and often do understand us better than ever, the competition is fierce, with the consumer now in power.

Join Sean and Lindsay, as they share recent human experiences that both question and celebrate the new role and power of brand loyalty in 2022.

For reference:

Forbes, "Building Your Loyalty Program For The Future"

The Wise Marketer, "Forrester Study Shows Customer Loyalty Is Entering a New Season of Growth"

Nova Scotia Buzz, "Sobeys Answers Your Top 10 Questions About Switching To The Scene+ Program From Air Miles"

Qualifio, "What is brand loyalty and why is it important in a cookieless world?"