The Two Marketeers Podcast

GenZ Is ”Messing” with Beauty

Ok Marketeers, let's get messy – with beauty (and Gen Z).

In this episode of The Two Marketeers Podcast, co-hosts Sean and Lindsay continue their ongoing fascination with Gen Z, exploring their refreshingly unexpected perceptions and behaviours on beauty and how it's impacting the beauty and wellness industry. From the growing demand for realness and authenticity to glossy on their terms, Sean and Lindsay debate how Gen-Z is changing how we think about well-being.

Tune in to hear Sean and Lindsay's insights and advice on how brands can stay ahead of the game by understanding the fascinating and diverse mindsets of Generation Z.

For reference:

Well+Good, "The Glossy Wellness Industry Is Getting a Dose of Gen Z Realness"

Putting AI Writing to the Test

It's time for The Two Marketeers to put AI (artificial intelligence) writing tools to the test. And the test continues! The below podcast episode description was written with the Open AI Playground platform.

Query: Please write a podcast episode description for The Two Marketeers podcast talking about co-hosts Sean Patrick and Lindsay Waugh testing out AI writing tools for strategy work.

Result: In this episode of The Two Marketeers, hosts Sean Patrick and Lindsay Waugh explore the world of AI writing tools and their potential for strategy work. From the latest AI-driven writing tools to the implications of using AI to craft strategy, Sean and Lindsay discuss the pros and cons of using AI to help with their work. They also test an AI writing tool and share their experiences and insights. Join Sean and Lindsay as they dive into the world of AI writing tools and explore the possibilities of using them for strategy work.

So, Marketeers, what do you think? Did AI nail the description, or is the human element missing?

Listen and stay tuned, as Sean and Lindsay have only begun to scratch the surface of AI and strategy.

Rebooting a Brand Legacy

It's back, baby! Say hello again to the beloved Zellers from our Canadian childhoods.

It has been almost a decade since this iconic Canadian brand closed its doors, but for Zellers, it's time for a new adventure. In this episode, Sean and Lindsay discuss the relaunch of Zellers by HBC and alongside fellow retailer The Hudson's Bay. They explore how the brand can be reimagined for the modern Canadian consumer and discuss the challenges of bringing a beloved brand back to life. From The Two Marketeers perspective, Zellers has the potential to become a significant player in the Canadian retail market, based both on the state of the economy and consumers' evolved shopping habits and expectations.

Listen and let The Two Marketeers know: Are you excited to see this brand legacy rebooted in 2023? Comment, rate and subscribe to The Two Marketeers Podcast.

Good News! Trust Is In the Gutter

It's that time of year again, Marketeers! The Edelman Trust Barometer has landed for 2023. Spoiler alert, as you may imagine, trust is in the gutter—funny headline for a dismal outlook on optimism.

The 2023 Edelman Trust Barometer is the firm’s 23rd annual trust and credibility survey. As Edelman states this year, "A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide and a failure of leadership has brought us to where we are today – deeply and dangerously polarized."

Top learnings from the report:

- Business is the only institution seen as competent and ethical.

- Fifty-three percent of respondents globally say that their countries are more divided today than in the past.

- CEOs are obligated to improve economic optimism and hold divisive forces accountable.

So what's a company to do in a society where business is the only institution seen as competent and ethical? Brands, it's time to lean in.

Sean wraps up this episode by sharing the opportunity he sees for brands in this climate by answering two key questions.

"Trust" us, this episode is worth a listen.

For reference:

2023 Edelman Trust Barometer, "Navigating a Polarized World"