The Two Marketeers Podcast

Perception is Everything: A Case for Brand Equity

Brand equity vs. brand value. Have you ever taken the time to truly think about how they differ?

It may seem like a simple word swap, but the difference is critical to understanding and valuing the power of positive perception of your brand in the minds of consumers.

In Episode 3, Season 3 of The Two Marketeers podcast, Sean and Lindsay highlight the distinction between a brand's equity and its value. And how creating positive human experiences is essential to building trust – therefore equity – in the long-term. At a time when consumer trust is low and competition is fierce, the case for building brand equity to raise and sustain brand value is a strong one.

How Much Are You Worth?

The Gig Economy. Yup. You've probably heard of it, talked about it, considered it even. Or, like The Two Marketeers, you're living it.

It's a hot topic these post-pandemic days and its recent growth is notable to say the least. Why? Well, there are a some key factors in the current marketing landscape that Lindsay and Sean talk about about and compare notes on in this episode.

Join full-on freelance Marketeers Sean and Lindsay, as share their own freelance experiences and how answering the question, "How much are you worth?" is a daunting and necessary task for anyone in the Gig Economy.

For reference:

Forbes, "3 Reasons Businesses Are Tapping Into The Gig Economy"

It’s All About Humans

The Two Marketeers are pumped for a brand new season – Season 3! Hosts Sean and Lindsay talk about what's new and different this season, and how it's all about marketing and the human experience.

The Right to Disconnect

The Two Marketeers dedicate their last recording of Season 2 to the timely headline of Ontario's new 'Right to Disconnect' law. As Sean and Lindsay are about to set off on a well deserved two month break from recording, they discuss the value of taking time to literally disconnect from work – even if you love what you do for a living.

The Right to Disconnect is an important legislative step, but for The Two Marketeers it goes beyond the law. It's about giving yourself the time to examine how you live and work on terms that support your aspirations. And, as Sean puts it, "Call out the BullS#!t"! Take it from two freelance consultants, legal or not, this is an opportunity to reimagine the role of work in your life and what unplugging looks like – on your terms.

Season 3 is set to land in the Fall of 2022 so enjoy this episode and stay tuned for what's to come. Happy summer, Marketeers!

For reference:

The Right to Disconnect

The New Yorker, "The Bullshit-Job Boom"