The Two Marketeers Podcast

Start Falling Out of Love

We know, we know, you've hit the jackpot on your newest, biggest and brightest idea! Well, get ready to fall out of love.

On this episode of The Two Marketeers podcast, co-hosts Sean and Lindsay explore the harsh yet critical reality of falling out of love with your brilliant ideas.

Sean and Lindsay discuss the importance of recognizing when an idea isn’t right or just isn't right right now and how to move on from it. Or huck it in the 'ideas bucket' for later, as Lindsay so eloquently puts it. The Two Marketeers share tips on how to pressure test your ideas to help you weed through what will work, what won't work, and answer why to both.

So if you’re ready to learn about the highs and lows of idea generation, join us. It's a love affair not to be missed.

Our TikTok Fail

Vulnerability alert!

In September 2022, as you may or may not have seen plastered all over your FYP, The Two Marketeers launched TikTok as a new platform to play in for Season 3.

Spoiler... it did not go well.

In this episode, Sean and Lindsay go full transparency on their six-month TikTok experience. From pulling Lindsay out of content idea rabbit holes to pushing Sean to be creative in real-time, The Two Marketeers talk about their self-described fail and all the vulnerability that comes with it. To quote Lindsay: "It was a really fun experience, I'm so glad we're not doing it anymore."

Good news: it was an eye-opening and learning-filled adventure where the key learning is that the Two Marketeers just aren't ready for this hugely popular platform, and from an analytics standpoint, TikTok isn't ready for them.

This episode will take you on an emotional roller coaster ending in three key takeaways for your business should you decide to dip your toe in something new.

The Trouble with ”How”

How, How, How. This is a question ingrained in us in our everyday lives of DIY culture. How did you do that? How did that happen? How can I do that myself? How do we do this right and move the needle?

When trying to build a successful brand, it's easy to get overwhelmed and caught up in the 'how' vs stepping back to fully understand 'what' you are trying to do and, more importantly, 'why' you're doing it.

In this episode of The Two Marketeers Podcast, Sean and Lindsay step back from the uncertainty of 'how' to remind listeners that addressing the better questions of 'what' and 'why' will provide the answers necessary to move forward with confidence and conviction. Ultimately informing and simplifying 'how' to get the job done. Don't drown in the how and hold yourself back from achieving your what and fulfilling your why.

Ask better questions, Marketeers, and you will figure out how to get it done.

GenZ Is ”Messing” with Beauty

Ok Marketeers, let's get messy – with beauty (and Gen Z).

In this episode of The Two Marketeers Podcast, co-hosts Sean and Lindsay continue their ongoing fascination with Gen Z, exploring their refreshingly unexpected perceptions and behaviours on beauty and how it's impacting the beauty and wellness industry. From the growing demand for realness and authenticity to glossy on their terms, Sean and Lindsay debate how Gen-Z is changing how we think about well-being.

Tune in to hear Sean and Lindsay's insights and advice on how brands can stay ahead of the game by understanding the fascinating and diverse mindsets of Generation Z.

For reference:

Well+Good, "The Glossy Wellness Industry Is Getting a Dose of Gen Z Realness"