Wellness Industrial Complex : Bamboozling or Beneficial?

The Two Marketeers explore the Wellness Industrial Complex and share thoughts from Dr. Jen Gunter in the New York Times column 'The Cycle'. In the column, Dr. Jen Gunter discusses her point of view on how "charcoal, toxins and other forms of nonsense are the backbone of the wellness-industrial complex". Lindsay and Sean discuss marketing in the wellness industry and the role of brands to support consumers on their wellness journey.

For referece:

The New York Times, "Worshiping the False Idols of Wellness. Charcoal, “toxins” and other forms of nonsense are the backbone of the wellness-industrial complex."