Rebooting a Brand Legacy

It's back, baby! Say hello again to the beloved Zellers from our Canadian childhoods.

It has been almost a decade since this iconic Canadian brand closed its doors, but for Zellers, it's time for a new adventure. In this episode, Sean and Lindsay discuss the relaunch of Zellers by HBC and alongside fellow retailer The Hudson's Bay. They explore how the brand can be reimagined for the modern Canadian consumer and discuss the challenges of bringing a beloved brand back to life. From The Two Marketeers perspective, Zellers has the potential to become a significant player in the Canadian retail market, based both on the state of the economy and consumers' evolved shopping habits and expectations.

Listen and let The Two Marketeers know: Are you excited to see this brand legacy rebooted in 2023? Comment, rate and subscribe to The Two Marketeers Podcast.