Perception is Everything: A Case for Brand Equity

Brand equity vs. brand value. Have you ever taken the time to truly think about how they differ?

It may seem like a simple word swap, but the difference is critical to understanding and valuing the power of positive perception of your brand in the minds of consumers.

In Episode 3, Season 3 of The Two Marketeers podcast, Sean and Lindsay highlight the distinction between a brand's equity and its value. And how creating positive human experiences is essential to building trust – therefore equity – in the long-term. At a time when consumer trust is low and competition is fierce, the case for building brand equity to raise and sustain brand value is a strong one.