Lego to launch first LGBTQ+ set because...Everyone is Awesome!

Just when you think you couldn't love Lego any more... they've done it again! The Two Marketeers take this episode to celebrate the launch of Lego's first LGBTQ+ set. Listen up as Lindsay pretends she's too young to know what the Lego movie is (nice try...) and Sean calls B.S. as he sheds his Wiseguy light on exactly why Lego's move is SO AWESOME, while layering in a few key lessons learned from the Lego brand over the years. 

In celebration of Pride Month, The Two Marketeers kick off this episode by sharing the Guardian article, "Everyone Is Awesome: Lego to launch first LGBTQ+ set". Where it states, "In the spraying room at Lego HQ, tiny figurines are layered with bright, glossy paint before being placed on a rainbow-esque arch. The result, a waterfall of colour with 11 brand new minifigures striding purposefully towards an imagined brighter future, is the Danish toymaker’s inaugural LGBTQIA+ set, titled Everyone Is Awesome. The colours of the stripes were chosen to reflect the original rainbow flag, along with pale blue, white and pink representing the trans community, and black and brown to acknowledge the diversity of skin tones and backgrounds within the LGBTQIA+ community."

Listen, enjoy and we hope you agree that Lego is Awesome!

For reference:

The Guardian: "Everyone Is Awesome: Lego to launch first LGBTQ+ set'

LinkedIn: "5 Important Lessons Brands Can Learn From The LEGO Turnaround"

CNBC: "Lego sales soared in 2020, but don’t just credit stay-at-home trends, it’s gaining fans in China"