Insights Behind Great Advertising Work of 2020

WARC put out a statement referring to advertising award shows saying that, "now is not the right time to focus on winners or positions on a table" and The Two Marketeers could not agree MORE!

In their 2021 Report, Marketing Through Volatility, WARC goes on to say, "instead, we want to recognize extraordinary work; from both good and bad times and share lessons to help rebuild, renew and recover. We are proud to share a suite of insights behind these extraordinary campaigns; from the most awarded work in 2020 award shows to date, to the campaigns created in response to the crisis."

The Two Marketeers dedicate this episode to sharing this eye-opening report in preparation for WARC’s 2021 rankings due later this year.  Our co-hosts call out some personal favs along with particularly timely insights around the scientific phenomenon known as The Overview Effect – it’s an astronaut thing.

Tune in for Sean and Lindsay's unique and, at times, hilarious take on the lessons highlighted by WARC and what you can do with them to elevate your approach to creative and advertising.

For reference:

WARC, "Marketing through volatility"