Bob Ross & Mtn Dew!?! An unlikely pair with big impact on mindset during the COVID-19 pandemic

Sean, co-host of The Two Marketeers, won this one! In this episode, Sean and Lindsay dive into the first true content marketer and one of Sean's childhood artist inspirations... the legendary Bob Ross. The other marketeer, Lindsay, gets schooled big time on who Bob Ross is and why his legacy lives on so strongly today. Listen as Lindsay and Sean reference The Drum article, "Why Mtn Dew created a 40-minute Bob Ross ‘lost episode’ to bring joy by painting". In the article, The Drum states, "For generations, budding painters have consumed Bob Ross’ meditative step-by-step guide to landscapes, from its prime time heyday on PBS to its later resurgence on the web. After a year that saw people turn to his show ’The Joy of Painting’ to stay mindful, Mountain Dew decided to revisit the icon, bringing him back from the dead for full 40-minute ’Lost Episode’. The Drum finds out how the happy little painter came back to life." Don't miss the final moments of this episode as Sean and Lindsay debate the real motivation for Bob Ross and what came first - the show or the merch. Enjoy!

For reference:

YouTube: Paint a Bottle of MTN DEW with Bob Ross

The Drum, "Why Mtn Dew created a 40-minute Bob Ross ‘lost episode’ to bring joy by painting"

New York Times: Where Are All the Bob Ross Paintings? We Found Them.

Tresnic Media: The Joy of Marketing: Learning From Bob Ross and Happy Little Trees