Barbie‘s New Ken is... Neuroscience! // The Brain Benefits of Play

Lindsay's career dream has finally come true and with such a rich history, Sean couldn't help but let her bring it forth as this episode's topic! The Barbie brand has debuted a global campaign inspired by the findings of a recent neuroscience study conducted by researchers at Cardiff University in conjunction with Barbie. Barbie meets neuroscience, baby!

In this episode, The Two Marketeers (yes, Sean and Lindsay) dive into The Drum article titled, "More dolls, fewer screens: Barbie promotes the brain benefits of play" to discuss and debate Mattel's most recent approach to truly live and deliver on their brand purpose. This episode is for you, whether you're a marketer unpacking Mattel's approach or a parent looking to further understand the brain benefits of play. Enjoy!

For reference: 

The Drum, "More dolls, fewer screens: Barbie promotes the brain benefits of play"

theculturetrip.com, https://theculturetrip.com/north-america/usa/articles/the-history-of-the-barbie-doll/