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The Two Marketeers dive into the 'Lipstick Effect' and brands that will weather the storm.

For reference:

Article - Psychology Today: The Lipstick Effect: How Boom or Bust Effects Beauty

Book - MARKETING IN THE GROUNDSWELL by Charlene Li, Josh Bernoff

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The Two Marketeers dive into the 'Lipstick Effect' and brands that will weather the storm.

For reference:

Article - Psychology Today: The Lipstick Effect: How Boom or Bust Effects Beauty

Book - MARKETING IN THE GROUNDSWELL by Charlene Li, Josh Bernoff