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The Two Marketeers discuss the level of empathy that brands must demonstrate to consumers today, based on the seismic shift in behaviours since the COVID-19 pandemic began.

For reference:

McKinsey & Company \"Connecting with customers in times of crisis\"

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The Two Marketeers discuss the level of empathy that brands must demonstrate to consumers today, based on the seismic shift in behaviours since the COVID-19 pandemic began.

For reference:

McKinsey & Company \"Connecting with customers in times of crisis\"