More Woke Than Ever

Coming off the heels of Black History Month, The Two Marketeers discuss how big brands are addressing their story and rewriting them due to racial equity driven imperatives. Are big brands doing enough?

 

For reference: 

Article - Sean Patrick, "The Colour of Brands In 2021: Is racism really a thing of the past in today’s marketing landscape?"

Guide - WARC, "Brand activism in the Black Lives Matter era"