Unpacking unboxing

Did you know, just 10% of retailers are doing enough with their packaging to leave a favourable impression on consumers? The Two Marketeers 'unpack' the unboxing experience, an ongoing trend Sean predicts is about to have a HUGE impact this 2020 Holiday season.

 

For reference: 

Video - Unbox Therapy, "Unboxing 100 Apple iPhone 12s"

Article - Readycloud, "UNBOXING EFFECT: CREATING THE “WOW” FACTOR"