Episodes
Tuesday Dec 01, 2020
Faux-Blown Sensory Experience
Tuesday Dec 01, 2020
Tuesday Dec 01, 2020
The Two Marketeers explore sensory marketing and how brands can forge impactful emotional connections with consumers by appealing to their senses.
For reference:
Business Insider, "KFC is bringing back its popular fireplace logs that smell like fried chicken"
Forbes, "Why Brands Like McDonald’s And KFC Are Embracing Marketing Gimmicks Like Burger-Scented Candles"
Shopify, "The Science of Smell: How Retailers Can Use Scent Marketing to Influence Shoppers"
Deloitte, "Sonic branding and the rise of voice technology"
Version: 20241125


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